openPR Logo
Press release

How to Successfully Launch a Beauty Brand in 2021

01-19-2021 01:08 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from:

Thinking about launching a new beauty brand? If so, now is an excellent time to do so.
The global beauty industry is currently worth $532 billion. And by 2024, the industry is expected to increase to $863 billion. The world leader in cosmetics is presently the U.S., with a 20% share of the market, followed by China (13%) and Japan (8%).
So if you're planning to bring your beauty business to other countries, then you can widen your revenue potential exponentially.
But what about the pandemic — isn't that hindering the success of new business brands? Not at all.
Let's take a look at why.

Why Now is a Great Time to Launch a Beauty Brand
Ever wonder why non-essentials like makeup still continue to thrive amid economic downturns? Well, it may have something to do with the "Lipstick Effect" theorized in the book "The Over-Spent American'' written by Professor Juliet Shor.
This is a hypothesis that says that consumers tend to indulge in luxuries to help boost their mood even during tight financial conditions.
So American women who splurge $313 per month on their appearance will do so for as long as they can.
But other than the profit factor, we can look at several other beauty brands that successfully launched in 2020.
The question now is:
Can you do the same?
We say yes — here's how.

Go Legit by Registering Your Beauty Business
The first step to starting a beauty brand is to legally form it. You have the option of choosing between a sole proprietorship (where it's just you), a partnership, incorporation, or limited liability company (LLC).
If you're not sure which is right for you, then it's advised to speak with a legal advisor specializing in business law.
Do note that many start as a sole proprietor and then later file as an LLC as their business grows.

Build Your Brand (Product and Personality)
So what is it about your beauty business that'll positively impact the industry? And how will you differentiate from your competitors?
The goal here is to identify how your brand will be perceived by consumers. For example, some beauty businesses take an eco-friendly approach and choose to market to customers with similar values.
Others may boast having a quality product at an affordable price, targeting folks who may shop at Target and Walmart stores. At this point, you also want to determine things like:
●Your beauty business name
●Your business logo
●The values you want to instill in your beauty business and how it relates to your product
●How you'll communicate to your audience (i.e., using imagery, language, attitude, etc.)
●Why you started your product line (your mission statement)
●Your packaging and distribution
●Discover your pricing point (luxury vs. affordable)
You'll need to identify what type of beauty products to focus on. There are 10 major types of cosmetic products you can choose from:
●Creams (semi-liquid mixed with oils for hair, skin, makeup)
●Lotions (whole-body water-based cream)
●Suspensions (solid particles mixed in liquid, such as zinc in suncare products)
●Solutions (shampoos, cleansers, mascaras)
●Powders (baby powder, makeup, foot powder)
●Ointments (greasy or pastey mixed with oil to help dry or damaged skin)
●Aerosols (deodorants, sprays)
●Sticks (lipstick, lip balm, underarm deodorants)
●Gels (hair styling gels, body wash, toothpaste)
●Tablets and capsules (powder mixed and pressed, such as eyeshadow, blush, facial powder)

Know Your Target Customers
Who do you plan to target your beauty products to? If all you have in mind are women, then it's time to niche down. Trying to market to the masses is a big mistake because it places you up against every similar beauty business as yours.
Plus, it's impossible to cater to every type of woman in your marketing, messaging, and product production. For instance, creating a makeup line that caters to women of color will make it easier to target your customer base. And it separates you from brands that don't offer a variety of products to this group of women.
Knowing your customers will also help you decide the best price points and distribution to cater to them.

Identify How Your Beauty Business Stands Apart
Now, it's time to delve into some research to see who you're up against. The type of product(s) you sell will determine this. For instance, if you're starting a makeup line, then you have to compete with major brands like L'Oreal, as well as the smaller brands, such as KISS.
But don't worry too much about getting a share of the pie — there's enough to go around. The key is finding your place in the market.
To do this, you'll need to see what you can bring to the industry that other beauty brands don't. For example, does your product use unique ingredients (maybe, healthier)? Or do you donate a percentage of your proceeds to a cause your audience can relate to?
See if there's a way your product can simplify or improve your customers' lives.

Don't Forget to Trademark Your Beauty Business
Registering your business and getting a trademark is critical for two reasons:
1.It helps your beauty brand stand out to customers
2.It safeguards your beauty business from being exploited by counterfeiters
Your trademark consists of your logo, slogan, packaging, smells, and product/business name.

Market Your Beauty Business Endlessly
The better your marketing strategy, the easier it'll be to spread the word about your beauty brand. In business, timing is everything, especially when it comes to your launch day.
So you want to begin your marketing months before your launch.
Thanks to the internet, you no longer need a large budget to reach your target customers. For instance, you can use channels like Instagram, Facebook, and YouTube to build your brand and audience.
You can even use your followers to perfect your products by asking them their opinion about colors, formats, smells, and ingredients. This way, you know you're creating products your customers will want to buy.
It also wouldn't hurt to get influencers involved to help build awareness of your social profiles and channels.
As for your content, you want to focus on creating things like:
●Promotional videos to showcase your products (and how to use them)
●Contests and giveaways to engage your audience and hand out free samples for feedback (and social proof)
●Makeover events or a photoshoot with followers to build intrigue and views
When you're thinking about your marketing message, be sure to keep in mind:
●Your promise — how you'll help customers solve a problem
●Personality — are you edgy, disruptive, classic, chic?
●Positioning — what sets you apart from the others?
Once you have an idea of the tactics you'll use, it's time to build your launch strategy. Your time table should look something like this:
●3 to 6 months before launch: Make final changes to your product, create your product landing pages, find influencers to partner with, plan events (giveaways, live demos, etc.)
●A month before launch: Create teaser campaigns that offer a first look into your products (influencer unboxing videos)
●Launch day: Publish your unveiling videos and special offers to new customers (maybe a limited number to create FOMO)

Source Your Beauty Products from Reputable Suppliers
You won't get far with your beauty business if you don't have reliable suppliers to provide your product. Now, there are different relationships you can establish in this case.
For instance, are you looking for someone to formulate and create your products for you? Or do you just need access to ingredients to make the products yourself?
In this case, you'll need to choose between:
●ODM (original design manufacturing): Offers design, product concept, and engineering the final product using your label.
●OEM (original equipment manufacturing): you provide the design, product specs, and other details for the manufacturer to produce.
But where do you find OEM/ODM, ingredients, and packaging solutions? You can either attempt to find them on your own using the web and referrals. Or you can gain access to thousands of suppliers via a simple-to-use beauty sourcing platform.
With, you can find a complete selection of buyers and suppliers — no matter where you live in the world. This means you have an excellent opportunity to find the perfect partnership at a price that suits your budget.
Want to learn more about how BeautySourcing can help establish and grow your beauty business? Then register with us today!

Bijou Wu
Marketing Manager
Tel: +1-646-653 2838
Add: 62 West 47th Street,Suite 14A11 New York, NY 10036 power the growth of global beauty supply side. With more than 15 years of experience leading exhibitors to attend 100 worldwide beauty trade shows. We are expert in reviewing suppliers capabilities and making the most use of the worldwide resources of beauty trade shows. With the outbreak of COVID-19, International flight suspensions caused a big impact in beauty supply side sourcing trade. Concerned people in the industry are welcome to engage in interaction with one another during normal trade shows, create a new digital normal for you to one stop sourcing all the products and exhibitors from all global beauty events.

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release How to Successfully Launch a Beauty Brand in 2021 here

News-ID: 2226930 • Views: 438

More Releases from

Join BeautySourcing to Set Your B2B Trade on "The Digital Express"
In recent years, cosmetic trade has experienced tremendous changes. Digital sourcing has become a popular way among global buyers. Especially the COVID-19 pandemic accelerates such shift. The increased pace of digital transformation over the past two years means a big shift in the way field sales representatives reach potential customers. In the past, B2B sales representatives took on an assigned sales territory and they met with their potential buyers face-to-face
New Suppliers on BeautySourcing Alliance for February 2022
If your new year's plan is to find some new suppliers to make your supply chain more dynamic, you are very lucky: we present a premium suppliers alliance to make a shortlist of qualified vendors from online to offline. Our suppliers come from nearly all beauty sectors, from packaging, skincare, hair care, makeup tools to nails, etc. This year, we will strive to add more new suppliers to our alliance
How BeautySourcing Helps You to Source Qualified Beauty Suppliers from China
Cosmetics are one of the fastest-growing and most promising industries in China. In terms of geographical distribution, East and South China are home to the vast majority of beauty manufacturers, accounting for 84.16% in total-among others, 1446 manufacturers in East China and 2389 in South China. With the development of Chinese cosmetic market and more sophisticated manufacturing process, China has become one of the top sourcing destinations. In 2020, China recorded 4.24 billion
Three Tips to Find Qualified Beauty Suppliers from China
As China is moving toward high-end manufacturing from low-end manufacturing, a growing number of Chinese cosmetic manufacturers have pursued a global presence over the past decade and more. They attend various international beauty trade shows and sell products made in China to the rest of the world through e-commerce platforms. According to the data statistics of Chinese companies participating in overseas beauty trade shows during 2012-2019, top exports in recent years come

All 5 Releases

More Releases for Beauty

Beauty Devices Market: Growing Applications of Beauty Devices in Healthcare to D …
Beauty devices are made and sold for the purpose of enhancing the physical attractiveness of users. These devices come in handy and are very useful for the cosmetic usage area including skin related issues, such as acne, wrinkles and scars usage areas among others. The market for beauty device is expected to witness huge growth due to changing consumer psyche towards beauty and wellness and increasing prevalence of age-related skin
7 ways to grow beauty business by tech | Beauty Sourcing
Beauty is an agile industry, making it one of the most vibrant of all retail businesses. It's consistently evolving and finding new ways to bob and weave through sudden changes in the market. Much like we're seeing amid COVID-19. If you've been paying attention, then you've witnessed how beauty businesses are adapting. For example, offering specialized skincare products for those with mask acne. This is a new problem, and already
Eye Makeup Market $19.6 Bn by 2025: Christian Dior SE, Huda Beauty FZ-LLC, Revol …
Eye Makeup Market is projected to be valued at USD 19.6 Billion by 2025, registering a CAGR of 6.6% from 2019 to 2025. Eye makeup products are used to enhance the appearance of the eyes. The various types of eye makeup products include eyeshadow, eyeliner, and eyebrow products. The growth of the makeup market has significantly contributed to the growth of the eye makeup market. High competition owing to the
Global Beauty Instrument Market Growth Will Escalate Rapidly till 2024 by Top Ve …
Global Beauty Instrument Market brings a systematic perspective of the market execution in worldwide and additionally the regional situation. In a detailed sections shrewd arrangement, the Beauty Instrument contemplate that make sense of different perspectives relating to the global market. To begin with, the Beauty Instrument market definition, applications, arrangement, and industry esteem chain structure are incorporated into the answer, to target gathering of people on restricting Beauty Instrument market
Global Beauty Instrument Market 2018 Stryker, Medtronic, Johnson & Johnson, Beau …
Beauty Instrument Market Summary Global Beauty Instrument Market Size, Share, Growth, Trends, Regional Outlook, and Forecasts, 2018 - 2025' to its vast database of research reports. This intelligence study focuses on the current market trends and development patterns, in order to assist the new entrants in discovering market opportunities and develop effective ways to expand their presence in the global market. Get a Sample PDF Report : This research report provides
Beauty Instrument Market 2018 by Share, Size and Top Players Study:- Stryker, Me …
Global Beauty Instrument Market research Report 2018 by Production, Demand, Growth, Size, Supply, Market Development, Application, Segmentation, Forecast and Analysis by 2025. Get Sample Copy of this Report- The Beauty Instrument Market Report includes the general market read of the Beauty Instrument market. So as to produce complete info regarding the market, written account knowledge was collected that additionally enclosed the applied mathematics knowledge. Rigorous researches and studies were created