Loyalty Management Market Future Prospects, Growth Opportunities And Outlook (2020-2027) | Trending Report

The global loyalty management market was valued at $1,931 million in 2016, and is projected to reach $6,955 million by 2023, growing at a CAGR of 20.8% from 2017 to 2023. The customer loyalty segment is anticipated to grow at the highest rate during the forecast period.

Key drivers that are propelling the growth of the market included in the report. Additionally, challenges and restraining factors that are likely to curb the growth of the market are put forth by the analysts to prepare the business for future challenges in advance.

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The research offers a detailed segmentation of the loyalty management market. Key segments analyzed in the research include Organization Size Type, Industry Vertical Type, Geography and more. Extensive analysis of sales, revenue, growth rate, and market share of each Organization Size Type, Industry Vertical Type for the historic period and the forecast period is offered with the help of tables.

The report offers key drivers that propel the growth in the loyalty management market. These insights help market players in devising strategies to gain market presence. The research also outlined restraints of the market. Insights on opportunities are mentioned to assist market players in taking further steps by determining potential in untapped regions.

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The report features a competitive scenario of the global loyalty management industry and provides a comprehensive analysis of key growth strategies adopted by major players. The key players profiled in the study are Oracle Corporation, IBM Corporation, Aimia Inc., Comarch, Bond Brand Loyalty, Epsilon, ICF International, Inc., and Kobie Marketing, Inc., SAP SE, and TIBCO (The Information Bus Company) Software Inc. These players have adopted competitive strategies, such as geographical expansions, mergers & acquisitions, new product launches, and partnerships & collaborations, to augment the growth of the loyalty management market.

The market is analyzed based on regions and competitive landscape in each region is mentioned. Regions discussed in the study include North America (United States, Canada and Mexico), Europe (Germany, France, UK, Russia and Italy), Asia-Pacific (China, Japan, Korea, India and Southeast Asia), South America (Brazil, Argentina, Colombia), Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa). These insights help to devise strategies and create new opportunities to achieve exceptional results.

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Key Findings of the Loyalty Management Market:

The customer retention segment accounted for the highest share of the global loyalty management industry in 2016, growing at a CAGR of 19.3% from 2017 to 2023.

The BFSI loyalty management market generated the highest revenue share in 2016, and is projected to grow at a rate of 20.9%.

North America loyalty management market generated the highest share, valued at $647 million, in terms of revenue in 2016.

The loyalty management market for small & mid-size organizations is expected to witness the highest growth rate during the forecast period.

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