Europe automotive AR and VR Size, Industry Trends, Leading Players, Share and Forecast 2020-2026

Europe automotive AR and VR market reached $225.5 million in 2019 and will grow by 79.4% over 2021-2026 owing to the rising need for AR and VR technology in the automotive industry in the region.
Highlighted with 42 tables and 41 figures, this 104-page report “Europe Automotive Augmented Reality and Virtual Reality Market by Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country 2020-2026: Trend Forecast and Growth Opportunity” is based on comprehensive research of the entire Europe automotive AR and VR market and all its sub-segments through extensively detailed classifications.

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Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. In this report 2019 is the base year for market analysis, with a historic study covering 2015-2020 and a forecast covering 2020-2026. (Please Note: The report will be updated before delivery to make sure that the latest historical year is the base year and the forecast covers at least 5 years over the base year.)

In-depth qualitative analyses include identification and investigation of the following aspects:

• Market Structure
• Growth Drivers
• Restraints and Challenges
• Emerging Product Trends & Market Opportunities• Porter’s Fiver Forces

The trend and outlook of Europe market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify Europe automotive AR and VR market in every aspect of the classification from perspectives of Component, Technology, Application, Vehicle Type, Driving Autonomy, and Country.

Based on Component, the Europe market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.

• Sensor
• Semiconductor Component
• Displays and Projectors
• Position Trackers
• Cameras
• Others
• Software Developer Kits
• Cloud Services

Based on Technology, the European market is segmented into the following sub-markets with annual revenue ($ mn) for 2015-2026 included in each section.

• Marker-based Augmented Reality (further segmented into Passive Marker and Active Marker)
• Markerless Augmented Reality (further segmented into Model-based Tracking and Image-based Processing)

Augmented Reality (AR) by Device

• Head-Mounted Display (HMD)
• Head-Up Display (HUD)
• Handheld Device

Virtual Reality (VR) by Technology

• Nonimmersive Technology
• Semi-Immersive and Fully Immersive Technology

Virtual Reality (VR) by Device

• Head-Mounted Display (HMD)
• Gesture-Tracking Device
• Projector & Display Wall

For each of the aforementioned countries, market analysis and revenue data are available for 2015-2026. The breakdown of major national markets by Technology, Application, and Vehicle Type over the years 2015-2026 are also included.

The report also covers current competitive scenario and the predicted trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in European automotive AR and VR market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Key Players (this may not be a complete list and extra companies can be added upon request):

Bosch
Continental
DENSO
Garmin
General Motors (GM)
HARMAN International
HTC
Hyundai Motor Company
Jaguar
Mercedes-Benz
Microsoft
Nippon Seiki
NVIDIA
Panasonic
Unity
Visteon

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