Beverage Industry is Witnessing an Incrementally Rising Demand in the Global Market for Blenders and Mixers

The global food blenders & mixers market size is estimated to account for USD 7.2 billion in 2020 and is projected to reach USD 9.5 billion by 2025, at a CAGR of 5.8%.

The food blenders & mixers market is driven by advances in food blending and mixing technologies used across the food and beverage industry. Blender or liquidizer is used to mix food and other substances, which result into a consistent and smooth thick texture. Processing equipment manufacturers continually invest or collaborate with automation suppliers to introduce new or advanced technologies. The increasing demand for convenience foods and changing consumer lifestyles drive the demand in this market. Apart from this, the rising disposable income of people living in emerging nations, coupled with the growing demand for convenience food due to hectic lifestyles, has been driving the market for food blenders and mixers.

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By application, the beverage segment is estimated to account for the largest share in the food blenders & mixers market in 2020. The beverage industry is witnessing an incrementally rising demand in the global market for blenders and mixers, by application, owing to the fact that mixing and blending is a vital part of beverage processing. Also, the European and North American markets have higher demands for beverages. Thus, beverage manufacturers in those regions invest in the mixing and blending equipment for gaining higher yields and volumes. The growing demand for functional beverages, requiring fortification of various nutritional ingredients in the final products, is expected to further bolster the demand for mixer and blender in the coming years.

Opportunity: Increase in demand for innovative blenders & mixers for special ingredients.

Blenders & mixers are used to mix almost every ingredients in the food & beverage industry. However, there are certain ingredients that are difficult to mix with water. For instance, xanthan gum is commonly used for its thickening and stabilizing effect on emulsions and suspensions. However, xanthan gum forms a gel structure in water, which is shear thinning and can be used in combination with other rheology modifiers, such as guar gum as the two combine provides better effects.

However, xanthan gum has certain difficulties in terms of mixing. The powder, when mixed with water, has a strong tendency to form lumps. A number of dispersion and hydration methods are used to overcome this. Thus, an advanced high shear mixer can be a solution for this, as it can produce an agglomerate-free dispersion and fully hydrate Xanthan gum in a fraction of the time compare to conventional methods. This kind of advanced blender & mixer equipment are providing opportunities for manufacturers to function in niche markets.

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The Asia Pacific region is projected to be the fastest-growing market for food blenders & mixers market from 2020 to 2025.

The growing middle-class population of the region, with their increasing high disposable income, demand healthy & nutritious food & beverage products with new & enhanced flavors, uplifting the need for the growth of the food blenders & mixers market. Another factor that drives the food blenders & mixers market is the densely populated areas, which are not completely tapped by blender & mixer companies. Hence, in the beverage, confectionery, dairy, or R.T.E. sectors, growth rates are still very high. Various national and local governments have been adopting diverse measures and are undertaking several initiatives to boost the food & beverage processing and manufacturing industry in the region. Industrialization policies (few of them include FDI and establishment of Export-Processing Zones) adopted by governments of developing economies have driven the processing industry and assisted in the development of value-added products. The region’s enhanced unindustrialized growth over the past, followed by the improvements in the food & beverage industry, has opened up new opportunities for the blenders & mixers.

Key Market Players:
Leading companies in the food blenders & mixers market include GEA Group Aktiengesellschaft (Germany), Tetra Laval International S.A. (Switzerland), Krones AG (Germany), SPX Flow Inc (US), Marel HF (Iceland), Sulzer Ltd. (Switzerland), Buhler Industries Inc (Switzerland), John Bean Technologies Corporation (US), KHS GmbH (Germany), Hosokawa Micron Limited (Japan), Paul Mueller Co (US), Alfa Laval Corporate AB (Sweden), EKATO Holding GmbH (Germany), Philadelphia Mixing Solutions Ltd. (US), Diosna GmbH (Germany), Silverson Machines Inc. (United Kingdom), Fristam Pumps (US), Pentair PLC (The Netherlands), ARDE Barinco (US), and General Machine Company (GEMCo) (US).

The food blenders & mixers market also consists of SME’s and start-up players, which include Amixon Mixing Technologies (Germany), Primix B.V. (The Netherlands), Q-Pumps (Mexico), TechnoSilos AP (Italy), Admix Inc (US), Cabbage Shredders (Latvia) Nano Pharm Tech Machinery Equipment Co Ltd (China), TGD Makine San. ve Tic. Ltd. Sti. (Turkey), Automated process equipment corporation (APEC) (US), STK Makina (Turkey), Laser Srl (Italy), UNI-MASZ H.M.Juszczuk Sp.j. (Poland), Agitaser (Spain), Valtorta Battaggion Group S.r.l. (Italy), and FLUIMAC Pump Solution (Italy).

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