R&D in Biodegradable Diapers to Offer Lucrative Growth Opportunities for Players in Baby Diapers Market - Coherent Market Insights (CMI)

Baby diapers are one of the most convenient products available in the market today. A diaper absorbs urine or feces, either for adults or children. The main types of baby diapers are disposable and plastic. A cloth diaper bag is disposable and is made of materials like cotton, satin, and spandex.

Market Dynamics:
Increasing population is expected to propel growth of the baby diapers market. For instance, according to projections by Population Reference Bureau (PRB) included in the 2018 World Population Data Sheet, the world population is expected to reach 9.9 billion by 2050, up 2.3 billion or 29% from an estimated 7.6 billion people in 2018.
R&D of biodegradable diapers is expected to offer lucrative growth opportunities for players in the baby diapers market. For instance, in July 2019, Huggies launched Huggies Special Delivery, with a liner and waistband made from plant-based materials, including sugarcane that provides better absorption and fit.

Decreasing birth-rate is expected to hinder growth of the baby diapers market. For instance, according to National Vital Statistics System, the provisional number of births for the U.S. in 2018 was 3,788,235, registering a decrease of 2% from 2017 and the lowest number of births in 32 years.

Asia Pacific is expected to witness significant growth in the baby diapers market, due to increasing rate of hospital delivery. For instance, according to the National Health Commission, China's rate of hospital delivery remained over 99% in recent six years, and the percentage in rural areas has seen a rise from 51.7% in 1996 to 99.8% in 2018. Moreover, increasing urban population is also expected to aid in growth of the market in Asia Pacific. For instance, according to Macrotrends LLC, China urban population for 2018 was 823,827,650, a 2.52% increase from 2017.

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Competitive Analysis:
Major players operating in the baby diapers market include, Kimberly-Clark Corporation, Procter and Gamble, Unicharm Corporation, Offspring Inc., Svenska Cellulosa Aktiebolaget SCA, Kao Corporation, Johnson & Johnson Services, Inc, Nobel Hygiene, Bummis, Fujian Shuangheng Group Co., Ltd., and Bumkins.
November 2020: Offspring Inc. collaborated with Uniqlo Co., Ltd. is a Japanese casual wear designer, manufacturer and retailer, to launch chlorine-free fashion diapers with a new range of collection themed Story Time in 17 Uniqlo Malaysia outlets.
October 2020: Procter and Gamble announced that Pampers Pure diapers now include a plant-based liner, enriched with shea butter, designed to protect and care for baby’s skin.

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Few Recent Developments:
Kimberly-Clark Corporation
In December 2015, the company announced an agreement with Walt Disney Parks & Resorts. As part of this alliance, the company will increase the availability of various brands and products within the park, Disney Cruise, and Disneyland Resort line, on multiple fronts, which also includes baby care centers hosted by Huggies.
In June 2016, Huggies donated US$ 22.0 million diapers to the National Diaper Bank Network to help needy families across the U.S., as part of the company’s CSR initiative, which is also helping to increase brand visibility.

Procter and Gamble
In August 2015, the company introduced new and improved Pampers Cruisers Diapers with extra absorb channels, which enables babies to stay drier, and the diaper does not sag like ordinary diapers.
In September 2017, Procter & Gamble is moving ahead with a diaper recycling operation in Amsterdam, The Netherlands. The company has partnered with AEB Amsterdam to launch a diaper recycling program, similar to one already underway in Italy through the P&G subsidiary Fater.

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This release was published on openPR.