Press release
United Kingdom (UK) Amazon 2021 Prime Day Market: Amazon, eBay, John Lewis
Amazon 2021 Prime Day Market
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Summary
United Kingdom (UK) Amazon 2021 Prime Day
"United Kingdom (UK) Amazon 2021 Prime Day" report forms part of Global Data's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers on Amazon Prime Day. The report analyses the main trends and consumer attitudes.
Scope
- 51.4% of people with access to an Amazon Prime account bought at least one item on Amazon Prime Day 2020.
- 44.7% of Amazon Prime Day shoppers purchased electricals and technology, making it the most popular product category purchased.
- 61.9% of consumers agree that Amazon Prime Day is an important shopping event for them, an increase of 4.2ppts on 2019, proving that the event is growing in importance for consumers.
Reasons to Buy
- Use our in-depth consumer insight to learn about in which areas consumers utilised Prime Day offers the most.
- Use our in-depth consumer insight to learn about the reasons why consumers did or did not make a Prime Day purchase.
- Use our in-depth analysis to understand which factors drove consumers to use Amazon for their purchases, such as convenience, value for money and delivery options, in order to maximise sales potential.
- Use our in-depth analysis to understand which alternative retailers consumers made purchases with on Prime Day.
- Use our in-depth analysis to understand impulse and planned purchase behaviours across categories on Prime Day.
- Use our in-depth analysis to understand the impact of COVID-19 on Prime Day spend and buying dynamics across product categories.
Companies Mentioned in the Report
Amazon
AO.com
Currys PC World
eBay
John Lewis & Partners
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Table of Contents
Consumer attitudes
Penetration
Shopper profile
Financing attitudes
Barriers to purchase
Amazon Prime Day ratings and expectations
Electricals & technology
Average spend
Buying dynamics
Impulse purchasing
Clothing & accessories
Average spend
Buying dynamics
Impulse purchasing
Health & beauty
Average spend
Buying dynamics
Impulse purchasing
Entertainment & leisure
Average spend
Buying dynamics
Impulse purchasing
Homewares & furniture
Average spend
Buying dynamics
Impulse purchasing
Speciality food & drink
Average spend
Buying dynamics
Impulse purchasing
Miscellaneous
Average spend
Buying dynamics
Impulse purchasing
Methodology & contacts List of Table
....Continued
View Detailed Table of Content @ https://www.htfmarketreport.com/reports/3015671-united-kingdom-5
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HTF Market Report is a wholly owned brand of HTF market Intelligence Consulting Private Limited. HTF Market Report global research and market intelligence consulting organization is uniquely positioned to not only identify growth opportunities but to also empower and inspire you to create visionary growth strategies for futures, enabled by our extraordinary depth and breadth of thought leadership, research, tools, events and experience that assist you for making goals into a reality. Our understanding of the interplay between industry convergence, Mega Trends, technologies and market trends provides our clients with new business models and expansion opportunities. We are focused on identifying the “Accurate Forecast” in every industry we cover so our clients can reap the benefits of being early market entrants and can accomplish their “Goals & Objectives”.
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