Wallpaper Market Estimated To Experience A Hike In Growth By 2027

Global wallpaper market is expected to exhibit a CAGR of 5.9% over the forecast period, owing to the wide availability of the wallpaper products. Wallpapers are available in variety of designs, surface finishes & styles such as glitter, raised ink, gels, bids, foils, metallic, embossed silk structure, suede, and natural grasscloth among others. Therefore, consumers have wide availability of wallpaper choices, which can be easily installed and changed over a period of time. The market is also expected to gain traction, owing to increasing popularity of peel and stick wallpapers among tenants, as they save time to install the wallpaper & also offer a cost-effective way to temporarily decorate the living space. Therefore, rising demand for peel & stick wallpapers is expected to drive the market growth over the forecast period.

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Among distribution channel, offline channel segment is expected to hold the largest market share in the global wallpaper market over the forecast period. Offline channels offer a variety of wallpaper types. Moreover, customers are inclined to purchase wallpaper from offline stores. Manufacturers operating in wallpaper industry are focused towards opening independent stores either by offering franchise or company-owned showrooms in order to attract consumers. For instance, in April 2019, Glamora, a company specialized in designer wallpapers and wall-coverings opened its new showroom at Milan’s Solferino 27 showroom.

Detailed Segmentation:

Global Wallpaper Market, By Product Type:
Vinyl-based
Non-woven
Pure Paper Type
Fiber Type
Others

Global Wallpaper Market, By Distribution Channel:
Online Channel
Company’s Own Website
Resellers/Third Party E-commerce Channels

Offline Channel
Company Franchisee Stores
Company Owned Showrooms

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Key companies covered as a part of this study include York Wallcoverings, 4Walls, Len-Tex Corporation, Koroseal Interior Products, LLC, Wallquest Inc., Fidelity Wallcoverings Inc., Brewster Home Fashions LLC, The Wallpaper Company, Glamora S.r.l., and Arte-International.

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