How to seduce your clients with data. A complete guide for entrepreneurs.

Although there's a constant fuss about the need to be more data-driven and about the countless benefits of using analytics while building a competitive brand – many of us approach data analyzing with reserve. Will I have a time for this? How to make sense out of tables, charts and percentage values? How to draw conclusions from a series of numbers? And is the data really the key to my success?

CUX.io - a startup specializing in the analysis of behavior patterns - together with other Polish SaaS companies and representatives of marketing agencies decided to answer all these questions. Together, they created the e-book "How to seduce your clients with data. A complete guide for entrepreneurs”.

- This e-book is a true compendium of knowledge, presented in a very accessible way, which should become the bible of every entrepreneur serious about building a market advantage. Especially in a post-pandemic reality - says Paulina Walkowiak, CEO of cux.io.

Analytics has long ceased to be just measuring conversions and traffic in Google Analytics. Currently, it is rather the sum of the observations and users' behaviors influencing conversion that can truly guarantee success. 13% of users declare that they will tell 15 people or more about their bad experiences with the brand, while 72% will tell only 6 people about good experiences.

"How to seduce your clients with data" guides the reader through working with data at all stages of the company's existence - from building a website, through communicating via social media, to monitoring mentions about your actions. All using data! The e-book contains tips such as increasing conversion through the use of e-mail marketing, choosing the right keywords, measuring influencers' activities or traffic from paid campaigns. Each of the authors shows the reader a step-by-step approach to analytics, showing the benefits of using publicly available data and numbers.

- Everyone who works in the digital industry knows that data is freakishly valuable, and yet analytics is still neglected - adds Walkowiak. - To be completely honest, I'm not surprised at all. I know that working with data can be terrifying. That is why this e-book was created - to not only disenchant it, but also to learn how to seduce your potential customers with it.

The free e-book can be downloaded directly from the website: https://learn.cux.io/e-bookeng

- cux.io
- Lohmühlenstraße 65 12435 Berlin, Germany
- Kamila Kotowska (PR&Marketing Manager)
- kamila@cux.io

CUX.io is a startup specializing in the use of machine learning for predictive, qualitative analysis. The first ever UX automation tool enables companies to not only save time as the whole data processing operations are carried automatically, but also helps to maintain an increase in sales as it predicts which customer behaviour will inhibit conversion.

This release was published on openPR.