Trends Of Scottish Whisky Market Reviewed For 2020 With Industry Outlook To 2027

Scottish whisky is a malt whisky, which is made up of grains. Originally, Scottish whisky was processed using barley, but around 18th century, wheat and rye-based Scottish whisky was made. On the basis of product type, Scottish whisky is segmented into single malt, blended malt, blended, single grain, blended grain, and organic whisky.

The major ingredients of Scottish whisky are malted barley or other cereals such as maize and wheat amongst others. The processes of manufacturing Scotch whisky ranging from mashing of cereals, conversion into fermentable substrate, fermentation, and distillation are performed within the same distillery.

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The market for Scotch whisky is driven by rising demand for premium and high-quality alcoholic beverages, owing to increase in the purchasing power of the consumers. Growth of the Scottish whisky market is also propelled by the introduction of favorable trade policies such as reduction of import duties on spirits.

Scottish whisky market was valued at US$ 4.97 Bn in 2018, and it is expected to reach US$ 7.89 Bn by the end of 2027, exhibiting a CAGR of 5.3% during the forecast period (2019 to 2027).

Several health benefits associated with consumption of Scottish whisky is expected to drive the market growth during the forecast period. For instance, Scottish whisky contains high levels of elegiac acid, which is an antioxidant compound that prevents the body against cancer. Furthermore, Scottish whisky also reduces the risk of stroke, helps prevent diabetes, and lowers the risk of dementia. These factors are expected to boost demand for Scottish whisky among health conscious people, globally.

The market players within the Scottish whisky market are focusing on development of single cask bottling, owing to change in buying behavior of customers. Independent bottlers are experimenting with bottling at cask strength, maturing with different kinds of cask types such as rum casks or wine casks. Furthermore, there is an increasing trend of younger distillations bottled as single cask whisky in the market. The trend is attributed to the fact that independent bottlers are running out of finances, as long matured whisky are rare and expensive. The players within the market are also willing to offer high quality bottling at a lower price range.

Competitive Section:

Company Names

• Diageo Plc.
• Pernod Ricard
• William Grant and Sons Ltd.
• Bacardi Limited
• Bowmore Distillery
• Suntory Beverage & Food Limited
• Brown-Forman Corporation
• LVMH
• Isle of Arran Distillery
• La Martiniquaise
• The Edrington Group

Reasons for purchasing this Report:

- Insightful information regarding the Scottish whisky Market
- Identification of growth in various segments and sub-segments
- Strategic recommendations for investment opportunities
- Complete and distinct analysis of the market drivers and restraints
- The market study includes Market valuations and forecast for the upcoming years
- Accelerates the decision-making process through the availability of the drivers and limitations

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