Jacqd Delivers Performance Enhancing Fitness Expertise in 2021

Fitness has become a major talking point during the year of 2020, with many Britons more aware than ever about the importance of body confidence and caring for our bodies. With COVID-19 forcing us to look closer at our bodies and lifestyles than ever before, the topic of health and fitness has become a common talking point. For those serious about getting into physical shape, new UK start-up Jacqd. provides a new place to find out about fitness and get into the best physical condition.

Jacqd is the brainchild of Carl Derving, a sufferer of Type 2 Diabetes who was considered clinically obese. After many months of hard work and effort, Carl overcame his HbA1c diagnosis and was able to stay below the threshold. The tips, tricks, and dietary changes made to allow those changes to take place are part of the foundation of Jacqd.

The story is simple: Jacqd is built on the principles that founder Carl says took him from “fit to fat”, transforming his life. Unlike other fitness programs that area tailored to those who are already on the path to physical empowerment, though, Jacqd focuses on offering those who have been overweight or obese a starting point. By helping people to understand how to change their bodies and become more physically fit over time, Jacqd aims to deliver a solution that speaks sense to those who need help and need it today.

Built upon the dual concept of quality sports equipment and sound fitness advice, Jacqd looks to provide people with the core foundation they need to start making progressive physical changes for their long-term benefit.

The brand represents the ‘normal’ person who simply wants to become physically healthier and stay in a better long-term physical shape. The brand represents the average person on the street who has ambitions about living and looking better but isn’t sure where to start. Founder and CEO Carl Derving said of this: “I’ve been in the shoes of those who are overweight, having been diagnosed as a Type II Diabetic myself. I created this system as an answer to the worries about long-term health that I feared for myself, and now want to try and help others learn and educate themselves on the immense power that comes from physical change.”

Jacqd is currently seeking investors for those who wish to enter the gym market and capture an exciting opportunity that offers a new perspective on a proven topic of interest. Instead of focusing on people who are already approaching a place of physical perfection, Jacqd focuses instead on the masses of people who are not in the shape they wish to be but want to make a positive change.

The business is interested in investors who might wish to help propel the idea further into the stratosphere. Designed from the ground-up based on theories and practices which made a genuine difference, Jacqd looks to promote a healthy way of positive, progressive change for those who are in the physical condition intended.

Jacqd Limited
992 Anlaby Road
Hull
HU4 6AT

Carl Derving
pr@jacqd.co.uk

Jacqd was founded in February 2019 by two work colleagues who were looking at starting a business together but could not decide on a common interest.

After reading an article from a Shopify blog, they came across a gym clothing brand who were doing very well for themselves. Inspired by the brand's success story, they had finally found their common denominator as both had an interest in going to the gym.

Over the coming months, suppliers were sourced, designs were created and trademarks were registered. The brand was almost ready to launch in the summer of that year.

Due to a career opportunity, Carl left their common workplace in the July and Rob followed soon after. With Carl living in East Yorkshire and Rob living in Suffolk, it made communication harder and with both having children on the way, the project fizzled out by the end of 2019 and was effectively put on hiatus.

During the summer of 2020, Carl started a personal weight loss journey that saw him lose 53 lbs in 17 weeks and ignite his desire to finally launch Jacqd as a fitness brand. Motivated to finally do it for the right reasons, he approached Rob about trying it again but by this time, Rob was no longer committed to the project and felt it was the right time to exit the business.

In August 2020, Carl bought Rob's stake in the company.

Free to have full creative control over the direction of the business, Carl had an epiphany. What started out as an idea to replicate another company, no longer aligned with Carl's values. On reflection, he didn't feel that this particular brand represented who he was as an individual and so it made no sense to replicate.

With many sports brands, images feature muscular men and toned women and in many cases, the images have been airbrushed, which takes away the reality of what people really look like and puts pressure on younger people as they feel they need to look like this to be successful in life, which is really not the case.

You can understand why gym clothing brands use these models. It is because people aspire to be like these models and so feel that the first step is to wear the clothes that these models are wearing, which generates the sales for the brand.

What these brands may not realise is that when the average gym user tries these clothes on in front of the mirror, reality hits and suddenly their mood enters a depressive state and their confidence drops even further.

Carl realised that the vast majority of people who go to the gym, do not look like gym clothing models and he saw an opportunity to be the 'Jacamo' of the fitness apparel market. To create a brand that would feature models who look like the average gym user and not bulging with muscle. A brand that the average gym user can relate to and a brand that recognises their journey from fat to fit.

Carl was diagnosed with Type 2 Diabetes in 2018, and had a BMI of 35 up until the end of May 2020, making him clinically obese. Since starting a healthy eating regime on June 1st, he lost 53 lbs in the 4 months that followed and continues to work towards getting his BMI down to 25.

His vision for Jacqd is to create a global brand that both inspires and motivates people to make healthy changes to their lives and start a journey that will improve their confidence, fitness and mental health.

This release was published on openPR.