Still Drinks Market competitive landscape, and segment forecasts 2020

Still drinks are beverages and drinks without carbonation. They lack fizziness or alcohol. They also include ready to drink beverages that contain artificial non-carbonated flavors and colorings. It comprises juice drinks that have lower fruit content and sports drinks which are hypotonic or isotonic in nature. Still drinks also include bottled water available in different flavors and functional beverages that are enriched with vital vitamins and minerals.

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Increasing awareness regarding health issues such as obesity, due to the consumption of carbonated drinks especially amongst teenagers and young adults is a major driver for growth of the still drinks market. According to the National Health and Nutrition Examination Survey (NHANES) conducted in 2014, two out of three Americans are considered to be overweight or obese.

Market players are adopting different strategies to diversify their product portfolio in order to focus on minimizing the negative effects on the environment via recycling and use of biodegradable materials. For instance, JUST Water, a manufacturer of spring water products plans to introduce a line of organic flavor-infused water in the first quarter of 2018 with biodegradable packaging.

Still Drinks Market Taxonomy:

On the basis of product type, the global still drink market is segmented into:
Bottled Water
Juice
Ready to Drink Tea and Coffee
Energy and Sports Drinks
Functional Drinks

On the basis of flavor, the global still drinks market is segmented into:
Mango
Orange
Mint
Chocolate
Lemon
Others

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Major players operating in the global still drinks market include Danone, Nestle SA, PepsiCo, The Coca-Cola Company, Dabur India Limited, Unilever, Bisleri International Private Limited, and Del Monte Foods, Inc.

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