LEXMARK RECEIVES ENCOURAGING RESPONSE TO SAUDI PRESENTATIONS

SEMINAR DEMONSTRATES INNOVATIVE PRINT AND DOCUMENT PROCESSING TECHNOLOGY TO PROSPECTIVE BUYERS IN THE KINGDOM

Lexmark International Middle East recently reported encouraging results from the recent Document Day series of presentations to prospective customers and partners in the Kingdom of Saudi Arabia. The event was designed to demonstrate and increase awareness about current innovations and solutions available from leading document and print technology vendors.

The Seminar, held on different days in Riyadh and Al Khobar, attracted 140 delegates from corporate, government departments, leading institutions and individual buyers interested in learning about the latest technological advances in imaging and document management technology. The event was organised by Square One Technologies, a document-centric solutions provider, who brought leading vendors onto a common platform for the benefit of regional buyers. The seminar addressed topics considered crucial to industry including: ways to reduce printing and imaging costs, smart document handling systems, streamlining business processes and green office practices and waste reduction.

Lexmark International Middle East’s Saudi Large Accounts Manager, Raed Atallah, presented delegates with its range of customisable end-to-end value added solutions designed for the customer’s specific needs. Also introduced to the market was Lexmark’s range of new products including the Office Edge series Pro 5500, the C740 and the X740 series.

Lexmark has today evolved from being a manufacturer of printers and copiers into a full solutions provider with out of the box offerings that enable the customer to ‘Print Less and Save More’. The company’s current range of high-end solutions designed to Reduce, Automate and Digitize, enables consumers to considerably enhance efficient document management and optimise time and space use.

“Document Solutions, Electronic Documents Workflows, and MPS Solutions (Managed Print Services) are still in the entry stage in the Saudi market and events like these facilitate greater market penetration and exposure for participating companies,” said Mathias Militzer, General Manager, of Lexmark International Middle East. “Lexmark being a company purely engaged in developing document-oriented solutions, with a long association with The Kingdom of Saudi market, is ideally positioned to meet the unique needs and requirements of the Saudi customer.”

Lexmark International Middle East has a long and valued relationship with the Kingdom of Saudi market. The reliability, durability and innovativeness of its range of products and support services has resulted in a large number of high-profile corporate and government customers being part of the customer base.
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Photo caption:
(Left) Mathias Militzer, General Manager, of Lexmark International Middle East. (Right)Lexmark International Middle East’s Saudi Large Accounts Manager, Raed Atallah




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