Press release
PickApp Farming Appoints Guy Shofen as Chief Executive Officer
PickApp
+972 4-983-9000
pickapp@pickapp.farm
PickApp Farming Appoints Guy Shofen as Chief Executive Officer
PickApp Farming is delighted to announce the appointment of Guy Shofen as its new CEO, effective 1 December 2020.
Guy has been a key member of PickApp’s executive team and will take over from co-founder Yoram Gommershtadt, who has led the company with distinction for 4 years and will continue to do so as Chief of Business Development and Chairman of the Board.
Announcing Guy’s appointment, PickApp’s team of founders stated: “Mr. Shofen’s vision for the company reflects our own and we trust his unique skill set and innovative mindset to be leading the way.”
Additionally, Mr. Shofen’s past experiences that will benefit PickApp moving forward include:
• Extensive technological understanding of data driven solutions.
• A history of scaling startups at growth stage.
• Innovative SaaS approach and customer success reputation.
Reflecting on his new appointment, Guy has expressed that he is “Both honored and excited to be in a position of such powerful impact on the ag-tech world. PickApp has proved itself to be a must-have solution for farm managers world-wide and I am committed to continuing this mission with excellence as its CEO”
“Guy is an exceptional leader. His track record in transforming our company has been extraordinary”, says Yoram Gommershtadt. “Guy has been a remarkable leader in his previous role and will be excellent in his newly appointed title as CEO.”
PickApp Farming prides itself on providing high-quality farm management solutions and consider ourselves leaders in the agricultural business. We are confident in our newly elected CEO and are excited for the future of the company.
Tzafzefa Street, Ramat Yishay, Israel
PickApp is a smart system aimed to improve farm efficiency through reducing labor expenses and improving the quality of both work and produce. The system measures worker output during harvesting, as well as other various farm activities, by use of a simple application which collects data in real time by the workers themselves.
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