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Webeasts wins the agency mandate for Coco Ichibanya

12-21-2020 08:42 AM CET | Advertising, Media Consulting, Marketing Research

Press release from: Webeasts

World's Largest Curry Chain Restaurant

World's Largest Curry Chain Restaurant

Coco Ichibanya one of Japan’s most loved brands in the Quick Service Restaurant category has chosen Webeasts, to be their key agency partner for the launch of the brand in India, with its first outlet opened in DFL Cyberhub, Gurugram . Backed by Mitsui and Co. , CoCo ichibanya is one of the most influential brands in the world.

Known for their fast service and a delicious spread of curry rice options, with their vegetarian and halal-friendly meal options and even a special menu for kids, making it a must-try for everyone.

When the brand decided that India would be an ideal market for sharing the collective love for curry, they found the perfect partners in Webeasts, a Delhi and Mumbai based marketing agency that specializes in brand growth to take on this culinary ride. With a portfolio that includes notable brands such as Mercedes Benz, Viacom, India Today Group, Boat, Keventers and The Womans Company to name a few, they’re known for breaking the codes of a traditional approach and ushering in a data-first approach to partnerships and creating brand stories that make an impact.

Building upon the success of past brand collaborations, the account will extend beyond digital and touch upon traditional print, POS, activations and more to assure and sustain a successful brand launch. The account will mainly be serviced out of the Greater Kailash based Delhi office.

H. Nakamura, from Mitsui and Co. stated “We are very excited to be associated with Webeasts and are confident that they are the right partners for localizing the brand for the Indian audience.”

With the past experience of closely building and working with hospitality and FMCG brands such as Social, Benares, The Finch etc, Webeasts specializes in creating high-impact designs, communication, planning and execution has contributed to the extension of the partnership.

Shokey Malik, Founder and CEO of Webeasts commented “ We are thrilled to see international brands like Coco Ichibanya putting their trust in us to deliver their brand to the Indian audience. We’re constantly driven to achieve excellence and quality with a data-driven approach that helps us hit the nail in the head for connecting with the right people. We’re confident that the market is ready for them. With the ever-evolving tastes and an openness to try new concepts, the idea is to bridge the brand with the right moment of consumption and socialization by recognizing our role in culture. “

Partnering with Coco Ichibanya will provide Webeasts with another opportunity to cement its standing as one of the most promising Digital Marketing Agency to watch out for in 2021.

C-34, Greater Kailash -1, New Delhi, Delhi 110048

Hey, seeker of digital marketing services.

Almost didn’t see you there.

Still can’t.

But thanks for stopping by at this digital marketing agency ; was just staring at the wall in front of me, painting it in imaginary colours, while supposedly thinking of a way to create a masterpiece such as this. (Did you see the sun go down between the two trucks? Daaamn.)

Now that we’re together in this virtual room , let’s just settle down and hear the ramblings of an honest man.

You’re here, you’re interested, la-di-da; there’s just one hurdle in the way – the lingering, slithering question in your mind, “Another agency I see?”

Well, Yoda, no!

Webeasts is a conglomerate; a place that belongs to thriving as well as enthusiastic digital marketers.

Although we don’t have children slaving away to help you fill your closet; we do have a bunch of growth hackers, data enthusiasts, marketing experientialists, and campaign revolutionaries always on their toes, trying to build something from the ether of your brand’s ethos.

Under the refuge of being growth hackers, we are constantly on the lookout for new things; we establish things, create things, take things and turn them into other things, and eventually stumble upon a better thing altogether.

Today, when other digital marketing agencies strike with the power of adjectives, we head into battle riding on our verbs. While they’re frittering away in chic little, “hip” cafes in the heart of town, we’re stuck in endless debates on what a brand actually is and why people will give two flying flocks about it; trying to make sense of another “million dollar idea.”

Honestly, if we were discovering the ocean, we would have possibly found what’s undiscovered; but my aquaphobia is what Ram Gopal Verma is to Sholay.

What brings beasts together is the common aspiration of throwing their phones away when they come across complex UI/UX, ugly websites, propaganda posts, fluff-fuelled copy, hyperboles, pixelated pictures, and black hat SEO. (Sounds like you? Head over here.)

And since I’ve made it a point to talk to you about the cogs of our machine till now, I’ll continue doing so; in all honesty, it’s not always pots of gold under rainbows, we do hit dead-ends, put our heads under running water, but that’s just the part of our process, refreshing at that.

As I try to silence the noise of “psst, 9/11 was an inside job” in my own mind, you’re probably wondering where you can find us. Well, with the power of Google Maps at your disposal, you can locate us under a warm blanket of blaring horns in the blistering heat at M-Block Market, GK I, New Delhi & at Citimall, Andheri West, Mumbai.

Or,

If you’re a catfishing enthusiast, you can give us a ring or shoot us an email from here.

If you want to know what you’ll get, apart from our unadulterated honesty, scroll to the bottom.

And if you’re one to suggest mindless changes and call it work.

Honestly

Don’t bother.

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