TASTE NIRVANA DEBUTS CANNED REAL COCO ALOE BEVERAGE IN RALPH’S
LOS ANGELES (May 9, 2012) – Beginning May 9th, all California and Las Vegas Ralph’s locations will be promoting Taste Nirvana’s latest all-natural refreshment, Real Coco Aloe in the long-awaited 16.2 oz. can size. Amidst an overwhelming amount of coconut waters on the market today, Taste Nirvana’s authentic taste and all-natural ingredients set it apart from the rest, and with a splash of Aloe and no added sugars in this new convenient packaging, this beverage is sure to become an instant favorite at all participating Ralph’s stores.During this promotion, which will take place through June 5, 2012, look for displays with Taste Nirvana Real Coco Aloe cans as well as all Taste Nirvana products in your favorite Ralph’s store. Ralph’s will be the first major supplier of this all-natural beverage in this distinct size. This is the first major promotion for the new Real Coco Aloe and it will take place in most Ralph’s locations throughout Southern California, the central coast and Las Vegas. In total, Ralph’s will offer 10,000 cases of a variety of Taste Nirvana flavors including the hugely popular Real Coconut Water, Real Coconut Water with Pulp and Real Coco Aloe. Ralph’s locations in Southern California will also have Taste Nirvana’s Real Coconut Water in the even larger 23.6 ounce glass bottle, which is a new addition per popular demand.
“Having our new Real Coco Aloe can in a large and respected retail outlet, such as Ralph’s, is wonderful exposure for our products as well as our family’s brand,” said Jack Wattanaporn, Founder of Taste Nirvana. “We’re proud to offer one of the few Aloe beverages out there with no added sugar. We have had great success working with Ralph’s in the past and we look forward to continuing to foster and grow our relationship with the store and its many locations.”
Over the past two years, Ralph’s has offered the all-natural Real Coconut Water, Real Coconut Water with Pulp and Real Coco Aloe in the 9.5 ounce glass bottles and has carried the Real Coconut Water and Real Coconut Water with Pulp in the 16.2 ounce cans for about a year (with limited distribution). For more information on the Real Coco Aloe beverage or Taste Nirvana, please visit www.tastenirvana.com.
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About Taste Nirvana
Taste Nirvana, Inc. was founded in 2003 with the mission to provide the best tasting beverages using Thailand’s finest resources. The latest all-natural incarnation of a multi-generational Thai family business - Taste Nirvana produces delicious ready-to-drink Thai coffee, Thai teas, coconut water & functional health drinks. Among these products, Taste Nirvana’s all-natural coconut waters are the closest thing to drinking directly out of an actual coconut and is second-best only to Mother Nature. For more information, please visit www.tastenirvana.com.
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