openPR Logo
Press release

New Freemium Study from iYogi Insights Reveals 42 Percent of Consumers Purchase Products and Services After Experiencing Them for Free

05-10-2012 05:56 PM CET | IT, New Media & Software

Press release from: IYogi Inc

NEW YORK, May 10, 2012 – A new study conducted by iYogi Insights, the research division of the leading independent provider of on-demand remote tech support services, reveals that 42 percent of consumers subscribe to new products and services after experiencing them for free. Based on a survey of more than 2,000 iYogi customers, the research reveals that a Freemium offering is key to the success and market penetration for new and emerging products or service categories.

iYogi’s 2012 Freemium Research Report examines consumer adoption of new products and services. Key findings and research highlights include:
• Movie and video consumption has led to the highest rates of conversion from Freemium to pay-based subscriptions by as much as 65 percent;
• Cloud-based services have also been successful in acquiring subscribers with this model, reflecting an average conversion rate of 41 percent;
• Computer security follows with 37 percent, followed by productivity tools, music services, VoIP and more;
• Conversion rates were highest among first time users with 68 percent of first-time users stating they subscribed to movie or video streaming services after the free trial period, followed by 54 percent for productivity tools and 51 percent for Cloud services; and
• 58 percent of respondents said that iYogi was their first experience of a one-on-one consultation with a tech expert.

All respondents indicated that they had sampled freemium offerings for a wide range of products and services in the last two years, with 39 percent stating that they had also experienced freemium one-on-one consultations with experts for various services including career and/or life coaching, energy savings, nutrition & fitness, tech support and Lasik surgery.

“The Internet has led to the launch of a wide range of innovative products and services that change the way we interact with and use media and other goods. People often don’t realize the value of these products in their everyday lives until they actually try them, especially if they have to use their hard-earned money to access them,” says Vishal Dhar, co-founder and president, Marketing, iYogi. “This new research reveals that a free introductory offer goes a long way in unlocking the value of a new product or service and leads to higher acceptance among potential buyers. In fact, pioneering services need to use a freemium if they want to achieve their business goals.”
To read the detailed report, please visit http://insights.iyogi.com.

ABOUT IYOGI INSIGHTS
iYogi Insights is a research initiative launched by iYogi to help understand the issues that people face with technology and how they adapt tech solutions to enhance their lives. A subscriber base that is among the largest in the tech support industry gives iYogi a unique vantage point to observe how technology is impacting people's lives and habits. Frequent interaction with this wide database of subscribers gives a privileged peek into how people are forging a partnership with technology, sorting out the occasional issue, and on the whole, positively embracing technology to empower themselves.

ABOUT IYOGI
iYogi is a global on-demand services company that provides personalized computer support for consumers and small businesses in United States, United Kingdom, Canada, Australia and GCC countries. iYogi’s unique model, including proprietary iMantra technology and highly qualified technicians, is designed to eliminate computer-related stress and keep digitally dependent consumers and small businesses protected and productive. iYogi -- with its proven global expertise delivery model, intelligent customer insight systems, easy-to-use self-help tools and automated PC optimization and computer support services – offers users a simple yet comprehensive path to digital serenity. iYogi has perfected the remote technical support model to overcome the current limitations of in-store, on-site, or call center services. Major resellers and technology companies are turning to iYogi to improve customer satisfaction, reduce return rates, and deliver a compelling new-value added offering to customers. For more information on iYogi and a detailed list of technologies supported, visit: http://www.iyogi.com.

iYogi Inc.
291 Broadway, Suite 803
10007
New York City
United States

Media Contacts:
Matt Farrell (USA)
v.mattfarrell@iyogi.com
+1-917-971-1424

Indira Das (INDIA)
Indira.das@iyogi.com
+91-958-280-6534

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release New Freemium Study from iYogi Insights Reveals 42 Percent of Consumers Purchase Products and Services After Experiencing Them for Free here

News-ID: 220981 • Views: 4560

More Releases from IYogi Inc

iYogi is Recruiting 1,000 Tech Support Engineers in the United States to Launch …
NEW YORK - April 24, 2012 -- iYogi, the leading independent provider of on-demand remote tech support services, today announced that it is expanding its service delivery capabilities from remote to onsite by adding local Tech Support Engineers to its base of 5000 remote tech experts. iYogi has launched Business NonStop, a platform to recruit and deploy local on-site tech support engineers with skills across a broad range of
Al-Futtaim and iYogi Launch Remote Tech Support Services in Middle East
Dubai, January 25, 2012: Techserve, a leading service and systems integration provider today announced its alliance with global remote tech support provider iYogi to deliver on-demand remote tech support for consumers and businesses across GCC states in the Middle East. This is the first time such service will be offered in a large scale in this region and will be made available to home and businesses that require
63% of US Households Spend More on Technology Bills than Utility Bills
New York, January 10, 2012 – A new report published by iYogi Insights titled, Consumer Research on Growing Spends on Technology Services 2012 revealed that 63% of US households spend 35% more on technology bills than utility bills. The research also shows that mobile phones top the chart on monthly technology spends. iYogi, a leading remote tech support company published this new research based on surveying nearly 1100 of its
iYogi Reviews: Top Five Computer Infections
New York, NY, September 13, 2011 – iYogi, an independent direct-to-consumer provider of remote tech support services, has released the latest 'iYogi Reviews' about top five computer infections. Enabling advanced security settings on a computer is not always enough protection, as cyber criminals are always working overtime to stay ahead of the technology race and figuring out new ways of breaking into users' computers. The 'iYogi Reviews' series published from

All 5 Releases


More Releases for Freemium

Digital Tools Resource Hub
PNGK has created a useful hub of digital tools to help humanitarian organizations improve their efficiency by implementing modern tech solutions. We've built this by compiling and categorizing free or freemium digital tools that we use in our day to day work. This free website will be regularly updated with new useful tools we come across thereby providing humanitarian organizations with the most up to date technology enabling them
Online Music Learning Market to Hit 143.3 MN by 2025 | Hub Guitar, Udemy.com, Co …
The study reports Freemium model to be gaining popularity among course providers. This model enables engaged expansion of customer base and then monetization after change in habit of the users. Freemium model is anticipated to grow with the highest CAGR during the forecast period from 2020 to 2025. The study has segregated the online music learning market into segments based on the respective revenue/monetizing/pricing models. As such we recognized three
KeepSolid Launches Freemium VPN Lite service (for iOS and Android)
KeepSolid, a software developer known for VPN Unlimited service, today launches VPN Lite for iOS and Android. VPN Lite is a free VPN program for mobile devices, which doesn’t require registration and shows no ads. Users are able to just download and use the app right away. No email address input is needed, which ensures an absolute anonymity. KeepSolid VPN Lite protects users data with IKEv2 protocol along with AES-128
Europe Digital Gaming Market Set for Rapid Growth and Trend And is expected to g …
Europe Digital Gaming Market Europe is forecasted to be one of the prominent digital gaming markets in the world. Digital games has always been a popular means of entertainment for the people of the region. Mobile gaming is increasingly becoming popular in the region where console gaming generates the maximum revenue. Though mobile gaming is expected to cannibalize the market shares of Console as well as PCs to some extent, console
Global Digital Gaming Market Set for Rapid Growth and Trend And is expected to g …
Digital Games is one of most booming sectors of the Global Media and Entertainment Industry, and it comprises games played on PCs, Mobiles, and Consoles. According to Netscribes Gaming Market Research, the digital games market is expected to have a significant growth at a CAGR of 18.98% (2018-2023) leading to a global digital gaming market size of USD 323.91 Bn by 2023. Get Sample Report :http://bit.ly/2EUZ4uo Mobile gaming has developed at a
Global Freemium Games Market Driving Due to Increasing Affordability of Smart Ph …
Global gaming industry has undergone digital content revolution in the past few years. Considering the outcome, the uses and business models in this industry have also changed, through the effect of disintermediation, changes in the pricing structure, and deflated production costs. From the supplier perspective freemium games is one of the preferred routes, as it holds the majority of download volume. The dynamic nature of gaming industry has also brought