Enhancing a brand’s value with paper bags
Today’s consumers are much more socially conscious and environmentally aware than they were a few years ago. This is also mirrored in their rising expectations that brands treat the environment in a way that does not compromise the life of future generations. To be successful, brands must not only convince with a unique profile, but also respond to the growing demand for the responsible use of resources and sustainable consumer lifestyles.
Insights into consumer behaviour
“How to enhance your brand value and do good for the environment” – the white paper looks into a number of recent studies and surveys on how modern consumers’ lifestyles and expectations have influenced their preferences and their shopping behaviour when choosing products and brands. One important aspect in consumers’ consumption decisions is the ethical conduct of a brand. They expect brands to support them in being sustainable themselves. This becomes especially relevant regarding the ascendancy of millennials and generation Z, who are particularly committed to companies that follow sustainable development goals and social calls for action. The white paper gives examples of brands that positively influenced the growth of their business by successfully integrating sustainability into their brand profile.
Packaging as ambassador of a brand
The white paper also puts a special focus on the role of a product’s packaging as an important brand ambassador that influences consumers’ decisions at the point of sale. With their increasing attention to a packaging’s recyclability and reusability and their wish to reduce plastic waste, paper packaging is on the rise as consumers’ preferred packaging solution. It has strong credentials in terms of sustainability: it is recyclable, reusable, sized to fit, compostable, made from renewable resources and can be disposed of easily as it does not need to be separated.
Paper bags complete a sustainable brand profile
Paper carrier bags are an important part of the shopping experience and in line with a modern and sustainable consumer lifestyle. As a visible part of a brand’s corporate social responsibility, they perfectly complete a sustainable brand profile. “By providing paper bags, brands demonstrate that they take their responsibility toward the environment seriously”, explains Kennert Johansson, Acting Secretary General of CEPI Eurokraft. “At the same time, paper bags are strong and reliable shopping companions that help consumers to avoid plastic waste and minimise negative impacts on the environment – the perfect requisites to enhance a brand’s value.” The white paper can be downloaded here.
Switch from plastic to paper
Two recent examples of retailers that successfully integrated paper carrier bags into their brand portfolio are to be found in France. Since September 2020, E.Leclerc has offered paper bags based on renewable fibres instead of plastic bags: either recycled or PEFC™-certified from sustainably managed European forests. The supermarket chain promotes sustainability even more: customers can swap their old E.Leclerc plastic bags for a paper bag in the store and exchange their paper bag for a new one if it is no longer usable . Simultaneously, Carrefour has banned its non-recyclable bioplastic bags for fruit and vegetables from the shelves. Today, customers can use 100% FSC®-certified kraft paper bags. According to the supermarket chain, these bags have proven very popular among customers in several test stores over the summer. A larger shopping bag version is now available in addition to the current shopping bags .
For further information, please visit thepaperbag.org or contact
Kennert Johansson: +46 (0)8783 8485, email: email@example.com.
The Paper Bag c/o Eurosac
23, rue d’Aumale, F-75009 Paris
Kennert Johansson, Acting Secretary General
Stefanie Eversberg (firstname.lastname@example.org)
The Paper Bag
The “The Paper Bag” platform was founded in 2017 by the leading European kraft paper manufacturers and producers of paper bags. They dedicate themselves to promoting the advantages of paper packaging. “The Paper Bag” is steered by the organisations CEPI Eurokraft and EUROSAC. thepaperbag.org
CEPI Eurokraft is the European Association for Producers of Sack Kraft Paper for the Paper Sack Industry and Kraft Paper for the Packaging Industry. It has eleven member companies representing a volume of 3.0 million tonnes of paper produced in twelve countries. cepi-eurokraft.org
EUROSAC is the European Federation of Multiwall Paper Sack Manufacturers. The federation represents over 75% of European paper sack manufacturers. Its members operate in 20 different countries. They produce more than 5 billion paper sacks per year, representing 650,000 tonnes of paper converted in 60 plants. Sack manufacturers from all continents and bag manufacturers also contribute to the federation as corresponding members, and more than 20 suppliers (paper, film, machine or glue manufacturers) are registered as associate members. eurosac.org
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Enhancing a brand’s value with paper bags here
News-ID: 2209396 • Views: 710
More Releases from The Paper Bag
Reusability of paper bags promoted by third European Paper Bag Day
Stockholm/Paris, 01 October 2020. With various activities throughout Europe, the European Paper Bag Day will take place for the third time on 18 October. The annual action day raises awareness of paper carrier bags as a sustainable and efficient packaging option that helps consumers to avoid littering and minimise negative impacts on the environment. This year’s edition will centre around the reusability of paper bags. For this occasion, initiators “The
Celebrating the second European Paper Bag Day
Stockholm/Paris, 14 October 2019. After a successful launch in 2018, the European Paper Bag Day enters the second round on 18 October 2019 with many different activities and celebrations throughout Europe. The annual action day was initiated by the platform “The Paper Bag,” the association of Europe’s leading kraft paper manufacturers and paper bag producers, to celebrate paper carrier bags as sustainable and functional packaging that are reliable shopping companions
More Releases for European
23rd European Nephrology Conference
23rd European Nephrology Conference is the world’s leading conference for Nephrology professionals to gather and contribute their research for developing the new techniques in the field of Nephrology. Nephrology Conferences offers over 30 sessions from different areas in the field of Nephrology in the form of Keynote, Plenary and workshop sessions including oral and poster presentations. Nephrology Conferences which is going to be held in global & ancient city Rome, Italy
27th European Cardiology Conference
27th European Cardiology Conference Details: With the successful completion of 20th European Cardiology Conference, the Cardiology Conferences in 2018 meet is proud to announce that its 3 day 27th European Cardiology Conference (Euro Cardiology 2018) will be held in Rome, Italy during October 22-24, 2018.The conference will be the world’s best platform for all the cardiologists, cardiac surgeons, medical practitioners, research scholars and clinical research organizations to encourage and explore the modern
European Grape Market 2017
Apex Research, recently published a detailed market research study focused on the "European Grape Market" across the global, regional and country level. The report provides 360° analysis of "European Grape Market" from view of manufacturers, regions, product types and end industries. The research report analyses and provides the historical data along with current performance of the global European Grape industry, and estimates the future trend of European Grape market on
4th European Biopharma Congress
Biopharmaceuticals Conference Series Conference Series has been instrumental in conducting international Biopharmaceuticals meetings for several years, and very excited to expand Europe, America and Asia Pacific continents. Previous meetings were held in major cities like San Francisco, Baltimore, with success the meetings again scheduled in continents. 4th European Biopharma Congress, is scheduled to be held during November 09-11, 2017; at Vienna, Austria. The opportunity in biopharmaceuticals is big and growing too
20th European Cardiology Conference
Euro Cardiology 2017 invites all the cardiologists, Scientists, Professors, Research scholars, Industrial Professionals, Cardiac surgeons at 20th European Cardiology Conference is going to be held in Budapest, Hungary during October 16-18, 2017. With the support of Euro Cardiology 2016 Organizing Committee Members, the CME accredited 20th European Cardiology Conference is scheduled to be held in Budapest, Hungary during October 16-18, 2017. Cardiology Conferences will lay a platform for world-class professors, cardiologists
18th European Diabetes Congress
It takes us immense pleasure to announce the conference that 18th European Diabetes Congress which is going to be held during July 17-18, 2017 at Lisbon, Portugal. Euro Diabetes 2017 conference will focus on the latest and exciting innovations in all areas of Diabetes research which offers a unique opportunity for investigators across the globe to meet, network, and perceive new scientific innovations. This year’s annual congress highlights the theme, “Diabetes