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Teeth Whitening Products Market : Which factor will accelerate market growth?
Teeth Whitening Products Market
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MARKET DYNAMICS
Increasing consumer awareness about self-grooming & oral hygiene are major factors that are expected to drive growth of the global teeth whitening products market. For instance, according to a report published by Cosmetics Europe in 2017, oral care products were considered as high priority personal care products in Europe, with 94% of the people considering oral care products to be important in daily lives.
Growing demand for herbal oral products is creating potential growth opportunities for herbal teeth whitening products. Oral products contains chemical ingredients such as alcohol, essential oils, chlorhexidine, and others. Moreover, long term usage of such products results in alteration of taste sense, dryness or irritation of oral tissues. Therefore, demand for herbal teeth whitening product is expected to increase over the forecast period.
KEY PLAYERS OPERATING IN THE MARKET
Key players operating in the global teeth whitening products market include The Procter & Gamble Company, Unilever PLC, Colgate-Palmolive Company, Johnson & Johnson, GlaxoSmithKline PLC, Church & Dwight Co., Inc., Henkel AG & Co. KGaA, Lion Corporation, Ultradent Products Inc., Brodie & Stone, KöR Whitening, GLO Science, Beyond International Inc., and Koninklijke Philips N.V. among others
Leading key players are focusing on product launches, in order to strengthen their product portfolio. For instance, in May 2019, Colgate-Palmolive Company launched at-home teeth whitening kit. This product consists of a rechargeable mouthpiece device, charging case, and teeth whitening serum.
MARKET TAXONOMY
On the basis of product type, the global teeth whitening products market is segmented into:
Whitening Toothpaste
Whitening Gel & Strips
Whitening Light Devices
Whitening Pen
Others (Whitening Trays, Whitening Rinses, and Others)
On basis of end user, the global teeth whitening products market is segmented into:
Men
Women
Kids
On basis of distribution channel, the global teeth whitening products market is segmented into:
Hypermarkets & Supermarkets
Pharmacies
Online Channel
Others (Convenience Stores, Grocery Stores, and Others)
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