Press release
Global Brand Protection Market Size, Competitive Analysis, Share, Forecast- 2019-2025
Global Brand Protection Market
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Trademarks are a badge of origin and anything that can be used to differentiate your products or services from others often falls within this. Trademarks usually take the form of words, logos, patterns, and shapes associated with your brand. Further, design infringements are also driving the demand for brand protection solutions and hence brand protection market. According to a report by the UK government Intellectual Property Office, a staggering 98.3% of design rights owners experience any kind of design infringement.
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Moreover, increasing trade of counterfeit goods is also augmenting the need for brand protection software and hence the global brand protection market growth. Additionally, the major need for brand protection is also addressed to protect the company’s image, reputation and overall value. A major factor for the growth of the market includes increasing counterfeit products all across the globe. As per Organisation for Economic Co-operation and Development (OECD), trade of counterfeit goods was reached 3.3% of the global trade in 2016, which was around $510 billion as compared to $461 billion in 2013 and 2.5% of the global trade.
As per the report published by Sapio Research, for instance, over % of US customers have lost trust in a brand after unintentionally purchasing counterfeit goods online. This dearth of trust has a direct effect on consumer buying behaviour. Moreover, another survey found that nearly 75% of consumers are less likely to purchase products from a brand that is regularly associated with counterfeit goods. This reflects the need for brand protection solutions in order to protect their brands and mitigate revenue declining risks associated with the
Global Brand Protection Market Segmentation
Global Brand Protection Market by Deployment Type
On-Premise
Cloud
Global Brand Protection Market by Application
Advertising Monitoring
Content Protection Intelligence
Social Media Monitoring
Anti-Counterfeiting
Market Place Monitoring
Others (Site Blocking Intelligence)
Global Brand Protection Market by End-User
Retail
Transportation and Logistics
IT
Media and Entertainment
Others (Healthcare)
Global Brand Protection Market – Segment by Region
North America
US
Canada
Europe
Germany
UK
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia-Pacific
Rest of the World
Latin America
Middle East and Africa
Company Profiles
AlpVision SA
Authentix, Inc.
BrandShield Ltd.
BrandVerity Inc.
Corporation Service Co. (CSC)
CounterFind Inc.
Focus IP, Inc. (AppDetex)
Hubstream, Inc.
Incopro Ltd.
i-Sight
Marketly LLC
MarkMonitor Inc.
OpSec Security Group Ltd.
PhishLabs
Red Points Solutions SL
RiskIQ Inc.
Ruvixx, Inc.
Virtual Advantage, LLC
Yellow Brand Protection Group AB
Zacco Group
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About Orion Market Research
Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research-based services.
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Company Name: Orion Market Research
Contact Person: Mr. Anurag Tiwari
Email: info@omrglobal.com
Contact no: +91 780-304-0404
Company Name: Orion Market Research
Contact Person: Mr. Anurag Tiwari
Email: info@omrglobal.com
Contact no: +91 780-304-0404
Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research-based services.
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