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Global Online Brand Protection Software Market Size, Competitive Analysis, Share, Forecast- 2019-2025
Global Online Brand Protection Software Market
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The increasing online counterfeiting problem limits the conventional medium of prevention and thereby brand owners investing further in technological ways for identification and countering infringements on the internet. Therefore, the brand owners are moving towards online brand protection software to constantly monitor infringements while detecting the biggest threats to the brand and consumers. As a result, the providers of online brand protection software are grabbing this opportunity and working towards innovation and expansion of product portfolio using strategies including mergers and acquisitions. Some major mergers and acquisitions reported in the market include-
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Key mergers and acquisitions in the global online brand protection software market
In May 2020, Brand Verity, a provider of brand protection monitoring tools acquired by Partnerize. This acquisition will offer an option to the Partnerize clientsto automatically monitor online marketing programs that enables protection against the detrimental impact on brand and regulatory risks.
In November 2019, OpSec Security and Clarivate Analytics plc, a provider of insights and analytics solutions, agreed to acquire the Clarivate MarkMonitoranti-fraud, brand protection, and antipiracy business. Clarivate will retain the MarkMonitor and its domain management business, which comprises Techstreet, CompuMark, Darts-ip, and Derwent. Incorporating the online brand protection program of MarkMonitor into the portfolio of OpSec solutions will support brands to potentially combat the increasing concerns of counterfeiting, piracy, and fraud, and diversion for both the online and offline world.
In January 2019, CPA Global, IP management, and technology businesses and ipan/Delegate Group declared a merger agreement. Under the agreement, both companies will share a common goal for the future of intellectual property (IP) management. The combined capabilities will benefit the customers from both ipan/Delegate Group and CPA Global. In addition, a wide geographical footprint will eventually lead to improved local service and support. This merger will significantly improve customer experience and product integration across the IP lifecycle.
In May 2018, PhishLabs and BrandProtectmerged to become a crucial provider of Threat Intelligence and Mitigation Solutions. BrandProtectoffers a comprehensive range of cyber risk detection, mitigation, and intelligence solutions for protection against brand threats, mobile app schemes, trademark infringements, dark web threats, phishing, and social media risks. PhishLabsoffersreal-time threat monitoring, global threat intelligence, rapid takedown, and security awareness trainingcapabilities that enable organizations to protect their customers and employees. The combined capabilities of both the companies will enable to identify and stop threats targeting brands, customers, and employees while showing unique and appropriate value to enterprises.
Global Online Brand Protection Software Market- Segmentation
By Deployment Type
Cloud-based
On-Premise
By Organization Size
Large
Small & Medium Enterprises
By End-User
Retail and Consumer Goods
Manufacturing
Government
Healthcare
Automotive
BFSI
Travel and Hospitality
Others
Global Online Brand Protection Software Market– Segment by Region
North America
US
Canada
Europe
Germany
UK
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia-Pacific
Rest of the World
Latin America
Middle East and Africa
Company Profiles
ApiraSol GmbH
Appdetex
BrandShield Ltd.
Corporation Service Co. (CSC)
Corsearch Inc.
CounterFind
CPA Global Ltd.
FraudWatch International Pty Ltd.
Hubstream, Inc.
Incopro Ltd.
OpSec Security Group Ltd.
Perception Partners, Inc.
Performance Horizon Group Ltd. (Partnerize)
PhishLabs
Red Points Solutions, S.L.
SnapDragon Monitoring Ltd.
TrackStreet, Inc.
Wolters Kluwer N.V.
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About Orion Market Research
Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research-based services.
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Company Name: Orion Market Research
Contact Person: Mr. Anurag Tiwari
Email: info@omrglobal.com
Contact no: +91 780-304-0404
Company Name: Orion Market Research
Contact Person: Mr. Anurag Tiwari
Email: info@omrglobal.com
Contact no: +91 780-304-0404
Orion Market Research (OMR) is a market research and consulting company known for its crisp and concise reports. The company is equipped with an experienced team of analysts and consultants. OMR offers quality syndicated research reports, customized research reports, consulting and other research-based services.
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