The "new normal" to inspire smokers stop tobacco addiction

Pandemic effects on personal routines encourage positive behavior changes, the backbone of Ismokay, an app that supports smokers to abandon nicotine

The “New Normal” or “New Reality” has revealed itself as a pathway, through which people learned to experience new attitudes, essential to achieve changes in their day-to-day lives. Whether big or small, the fact is that people have actually made changes in their routines, concerning their safety, health, consumption and even personal relations.
Some of the new habits may be abandoned after the long-awaited end of the pandemic; however, most of them tend to remain, and become part of reality, as effective behavior changes, which will lay the foundation of people’s lives from now on – especially when it comes to health.
The so-called behavior changes are the guideline concept behind the Ismokay app, launched to help smokers quit nicotine addiction. The methodology encourages replacing those periods smokers used to fetch a cigarette by actions that provide them with better life quality, health and wellness. People are taking better care of each other, worried about hygiene, concerned with more balanced nutrition habits, to strengthen their immune system. Along with it, they have been trying to maintain physical activities, even confined in domestic environments, rethink their routines as a whole, and this is fully connected to the Ismokay proposal.
Behavior changes: replacing habits
Studies published in 2016 by the Nuffield Department of Primary Care Health Sciences, at the University of Oxford (UK), confirmed that tobacco addiction is not exclusively chemical but also behavioral.
The authors conclude that "interventions that combine pharmacotherapy and behavioral support increase smoking cessation success, compared to a minimal intervention or usual care". Based on the 52 studies analyzed, "there are high-quality evidences that using a combination of behavioral support and medication increases the chances of successfully quitting after at least six months".
It is also based on evidences that the Ismokay app aims at leading the user into this process of taking up new healthy routines, and providing the smoker with clear information to show them how behavior changes may ensure continuous gains. Along this process, users are encouraged to move on to the next stages proposed by the app, until they feel fully confident to quit smoking.
To achieve this, the app works with the concept of journeys. In an intuitive way, it leads users through their own path, always supported by a handy tool installed on the cell phone, which provides an individually customized experience.
First journey: conscious consuming
Meant for those who take pleasure from smoking, though fully aware that some reduction is needed, but are not yet ready, or may be willing to keep on consuming cigarettes for a while. After introductory answers are provided, such as the daily number of cigarettes consumed, and the intended cutback percentage, the app creates and proposes a consumption table.
Second journey: programmed reduction
At this intermediate stage, each week, and in a customized flow, users are conducted to improve their reduction performance, updating the tables as they progress.
Third journey: quit smoking
This journey is meant for those who have already stopped smoking recently, or have reached this stage through the app. This follow-up works perfectly to prevent relapses, providing motivational content and reinforcing behavioral changes. Such changes can be found on the link https://ismokay.com/en/methodology/.
“Ismokay’s main purpose is to walk side by side with smokers, throughout their pathway, whether they are still smoking, or after they have succeeded in quitting the addiction.
* http://formsus.datasus.gov.br/novoimgarq/39059/7662164_312361.pdf

Ismokay - Quit Smoking App

1st Floor, Epatra House, 58-60 Berners St, Fitzrovia, London W1T 3NQ
+44 20 7434 1181

Bernardo Chitarra: Co- Founder
Av. Paulista 111, São Paulo - SP -Brazil
+55 19 98139 4514

Application to help you quit smoking through conscious consumption and behavior changes.

We're here to help you quit smoking consciously. In our methodology, you may advance through three levels: awareness of bad habits, practice of conscious consumption and quitting smoking. In a simple way, without haste and at your own pace.

Our concept of conscious consumption involves the adoption of 2 actions:

1. Reduction of cigarette consumption
2. Application of simple changes in your habits, called Behavioral Exchanges

We need to prove ourselves that we are doing something about our smoking habit. We must be free from our concerns - conscious and unconscious - about the damage we cause daily to our bodies.
The intensity of the consumption reduction is going to be defined by you, and it can be changed according to your progress or moment of life. In addition, the reduction in consumption is not linear, with some days having a lower consumption and others more liberal, as on weekends. Changes in habits involve simple actions, such as exercising, meditating, eating better or praying. Here you also calmly choose which activities best fit your lifestyle.
Each week your performance will be evaluated and you will have your results compared to other users of the Ismokay community. You'll evaluate the progress of your journey and the further you advance in Behavioral Exchanges and indicators, the more you’ll be ready to quit smoking for good. During the application of our methodology, your performance will be used in a grouped and anonymous way, to generate scientific studies on smoking habits, helping the entire scientific community to find the best way to help people. All this to further improve our methodology and purpose in search of a healthier way of life.
With the practice of conscious consumption, your body will gradually adapt to new habits, which will make you prepared to quit smoking without pressure and at your pace. There are users who quit in a few months, while others spend years as conscientious consumers, until they feel ready to quit smoking.
The time is now! A serious challenge is what makes us move forward!
Learn more at www.ismokay.com

This release was published on openPR.