Top Anticipated Trends In The Indian Building Materials Market

The Indian building materials market is going through an interesting phase. On the face of it, times look challenging. But a careful analysis of the market trends indicates that the Indian building materials market is gradually moving up the maturity curve. And the pandemic has only hastened it's momentum.

These are some of the important trends that will play important role in the Indian market:

1. Lockdown scenario exposed a vast majority of the Indian middle-class to 'use' their homes like never before. They have cooked, washed utensils and clothes just like many others in the West. But there's a difference. These activities had been traditionally confined to the house-help/maids. So, things like modular kitchens and bathrooms have been high on the shopping list of many customers.

2. Since the homes have been used by the 'occupants', there's a fresh interest amongst the customers to 'actively engage' in the product selection process. Earlier, this used to be delegated to the contractors and system integrators.

3. Understanding the changed market dynamics, many brands in the industry have started targeting the end-customer directly. Traditionally, the building materials market in India has been more of a B2B market with the end-customer only 'paying the cheque'. End-customer terminologies have started entering the lexicon of brand owners/suppliers.

4. The end-customer is increasingly realising that his/her 'involvement' in the product selection and purchase process helps not only in getting the 'right' product but also saves him costs - since he makes a cost-befit analysis and compares prices by himself.

5. Hygiene factors in buildings is becoming more and more important. And since the customers health is at stake, he 'likes to know more', especially when it comes to 'contactless' building solutions. This is also good for quality brands since the end-customer never compromises in such situations.

6. Categories like automation, false ceilings, hvac, etc, which are typically installation oriented solutions are seeing renewed interests.

7. Digital information has taken the centre-stage. This is a big opportunity for quality suppliers since they have the will and the resources to shift to this high-speed information medium.

8. Architects, Interior Designers and Consultants have tuned their businesses to online medium across the value-chain. They are increasingly gathering products information online, interacting with suppliers and clients digitally. Renderings and approvals are also moving online.

9. Technology is bringing efficiencies into the building materials ecosystem in India.

10. And efficiencies are good for everyone in the ecosystem. Brands are able to send out clutter-free messages, end-customers involvement 'invigorates' the process and the Specifiers are able to 'connect with the end-customer' in an all-encompassing manner, thereby impressing upon their role in the project. This has the potential to drive-up their fee as well. This makes it a win-win for all.

Forma Advisory Services LLP, Level 5, Caddie Commercial Tower, Hospitality District, Delhi Aerocity, New Delhi 110037, India
Press Contact - Harmeek Singh, Email: harmeek.singh@buildingandinteriors.com

Buildingandinteriors.com is a website based in India and reporting on the latest on building and interiors products, news, events, etc. as they happen. The focus is the Indian market. Target audience includes Architects, Designers, Builders, Developers, System Integrators, Manufacturers and Institutional Buyers.

This release was published on openPR.