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fluid Operations Exhibits at SAPPHIRE NOW 2012

05-03-2012 11:24 AM CET | IT, New Media & Software

Press release from: fluid Operations

May 2, 2012

WALLDORF, Germany – fluid Operations™, the leading provider of enterprise cloud management solutions based on semantic technologies, will be exhibiting at this year’s SAPPHIRE NOW and ASUG (American SAP User Group) Annual Conference at booth #217c between May 14 and 16. SAPPHIRE NOW and ASUG Annual Conference combine the world’s premier business technology and largest SAP user conferences, allowing customers and partners to take advantage of both offerings at one price in a single location. During the show, fluid Operations delegates will be showcasing the eCloudManager™ Landscape as a Service (LaaS)™ concept for SAP enterprise applications.

SAP Landscape as a Service (LaaS)™ - Powering Private and Public SAP Clouds

The eCloudManager from fluid Operations delivers an out-of-the-box solution for infrastructure and cloud monitoring, management and orchestration. With its Landscape as a Service solution for SAP enterprise applications, the eCloudManager enables customers to leverage virtualization and storage technologies and bring their SAP legacy applications to the cloud. This includes the provisioning, administration, monitoring and on-demand consumption of complete multi-tiered multi-system SAP landscapes. The results are unprecedented virtualization benefits of system flexibility, automation and unified control.

The SAP Landscape as a Service solution delivers:

• an innovative, open platform using semantic in-memory technologies,
• unified data center monitoring and management, from storage, to compute, to application, and across virtual and physical resources,
• automated, rapid and on-demand provisioning of SAP Landscapes,
• on-demand dashboarding, analytics and reporting, and
• IT innovation and automation resulting in significant time and cost savings.

The eCloudManager also provides an Infrastructure as a Service solution allowing customers to make infrastructure resources available for on-demand consumption and to track resource utilization and costs for every end user.

Innovative Customer Projects

During the fair, visitors at the fluid Operations booth will be offered the chance to experience live the Landscape as a Service concept for SAP applications, and will gain insights into best practices and innovative customer projects. The demonstrations will focus on recent custom implementations for some of the world’s largest enterprises who are now managing their internal SAP environments and delivering new SAP landscapes to internal and external business clients on-demand using the eCloudManager.

About fluid Operations
fluid Operations® (fluidOps) is a young, innovative software company headquartered in Walldorf, Germany. With the eCloudManager® Product Suite, fluidOps delivers a flexible infrastructure and cloud monitoring, management and orchestration platform for complex, virtualized and physical enterprise environments. This includes the creation of a flexible cloud infrastructure, the rapid provisioning of new single systems or complete enterprise application landscapes through a self-service portal, as well as the efficient, automated handling of the daily operations of a private or public enterprise cloud. For the eCloudManager’s ability to deliver entire enterprise application landscapes to end users as Landscape as a Service (LaaS)®, fluid Operations has been named “Gartner Cool Vendor in the SAP Ecosystem” for 2010 and a market game-changer. For more information about fluidOps and its products and solutions please visit

Press Contact:
Irina Parepa, phone: +49 6227 3849 567, email:,
fluid Operations AG, Altrottstrasse 31, 69190 Walldorf, Germany

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