Three Years of St. Tropez Customers Finding Perfect Tan with Postcode Anywhere
Jennifer Needham, Digital Executive for PZ Cussons Beauty, said: “We required a service that would allow our customers to easily find the nearest spa and beauty salons where St. Tropez treatments are available.
“Customers simply enter their postcode to generate a list from the 3,000 suppliers and find a location closest to them. The friendly interface makes it really simple for our visitors to use.
“We did some research in the market and most similar products were too costly. Postcode Anywhere offered exactly what we wanted, at the most competitive price.
“As a key part of our online strategy, the store finder was essential in helping customers find their nearest St. Tropez salon. It is especially helpful for visitors or people who are new to the area, so adding it to our website can help us to reach out to new customers. It’s also saved us time that would have been spent filtering through customer enquiries. Adding it to our website has reduced the amount of emails or calls asking where their nearest St. Tropez salon is located.
“I would describe the service as robust, and I can certainly verify that back-up support is only a phone call away. The whole support team at Postcode Anywhere has been first class, on hand to help us with any questions or custom requirements. Overall, a really useful product.”
Guy Mucklow, managing director at Postcode Anywhere, said: “Adding a store locator is a great way to stay on top of multichannel efforts. It makes good business sense for sites to offer as many ways for customers to buy as possible, so that they can choose whichever channel is most convenient to them.
“So many online businesses seem to forget that not everyone is comfortable with buying online, so it’s important that your website accommodates all of your shoppers.
“Brands that can integrate sales channels for consumer research and purchasing will undoubtedly achieve higher levels of customer satisfaction.”
Jamie Turner IT director at Postcode Anywhere said: “The Store Locator is simple to integrate for any UK or international website. No coding is required. Using our set-up wizard, simply copy and paste, and you can have Store Locator up and running on your website in a matter of minutes.”
For more information about Postcode Anywhere’s range of business efficiency software and services, please visit the website at www.postcodeanywhere.com.
Postcode Anywhere supplies software and services which improve the day-to-day operations of over 8,000 organisations worldwide. Best known as a provider of address auto-fill and verification software, the company offers a range of data-driven services, including route planning, customer profiling and bank account validation. It is now the fastest-growing reseller of Royal Mail’s Postcode Address File (PAF®) and the market leader for online address auto-fill. A multi-award-winning organisation, it has also appeared in Deloitte’s European fast-growth technology company list for three years running. For more information about Postcode Anywhere, please visit www.postcodeanywhere.com.
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