openPR Logo
Press release

Essence Royal uses Zinrelo Loyalty to increase repeat purchase revenues by 84%

12-01-2020 01:13 PM CET | Fashion, Lifestyle, Trends

Press release from: Zinrelo

Essence Royal uses Zinrelo Loyalty

Essence Royal uses Zinrelo Loyalty

The Essence Royal Rewards Program offers customers, multiple point earning opportunities with simple actions to create 360-degree engagement with the brand. A customer can earn points by referrals, account creation and purchases across a wide range of cosmetics. To create an emotional-connect, Essence Royal rewards customers with bonus points for their birthdays. Similarly, to balance the effects of seasonality, additional bonus points are offered on purchases in certain months. With such a well-structured Loyalty program, Essence Royal witnessed fantastic results in three months.

Increasing the engagement was the key to success. Essence Royal was able to increase their first purchase conversion rate dramatically by 106%. This enabled them to convert their one-time buyers into repeat customers. Consequently, their customer retention increased by 118%.

To engage loyal customers, the tiered loyalty program played a vital role. The three tiers ‘Duchess’, ‘Princess’ & ‘Queen’ were aptly named to suit the brand. The tiers were designed in a way to reward the loyal and high spending customers. The customers were encouraged to buy more products at an increased frequency. This strategy combined with improved retention increased their average order value by 28.93%. The Essence Royal rewards program was instrumental in a phenomenal increase in repeat purchase revenues.

“We witnessed an impressive 84% uplift in our repeat purchase revenues in just three months. This is amazing!” commented Somer Bromwell, Senior Digital Marketing Manager at Essence Royal “We are delighted to see the immense value delivered by Zinrelo in such a short time frame!"

“We are empowering businesses to create personalized & data driven rewards programs with ease. Zinrelo’s loyalty rewards platform is helping businesses to engage customers better and make deeper long-lasting connections with them.” said Samir Palnitkar, VP of Customer Success at Zinrelo. “A rewards program ensures that customers do not go to competition, and this reduces discounting and competitive pressure.”

About Essence Royal:
Essence Royal was founded by Christina in 2001 in Germany. It started with a small team dedicated to bringing affordable, fun, and high-quality products into the serious world of cosmetics. Over time, Essence Royal scaled up operations across more than 50 countries. In their course of 20 years of operations they have bagged multiple beauty awards and work tirelessly to give back to society.

To launch a data driven loyalty program, contact Zinrelo at or

530 Lytton Ave, Suite 200, Palo Alto, CA 94301

About Zinrelo:
Zinrelo is a modern-day, loyalty rewards platform that maximizes repeat sales and per-customer revenue through 360-degree customer engagement. Zinrelo unlocks customer loyalty across multiple dimensions including transactional, social, referral, engagement, behavioural and emotional loyalty. It supports omni-channel deployments that span across ecommerce, physical stores, phone orders and more.

Zinrelo uses deep data analytics to create a custom, highly optimized loyalty program. Advanced machine learning algorithms are used to identify customer clusters and targeted campaign strategies for these segments. Hundreds of businesses are using Zinrelo to leapfrog their competition and gain market share. Zinrelo has been consistently rated as the top loyalty management software as reflected in the current ranking on G2 Crowd.

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Essence Royal uses Zinrelo Loyalty to increase repeat purchase revenues by 84% here

News-ID: 2199287 • Views: 260

More Releases from Zinrelo

08-19-2021 | Arts & Culture
Zinrelo’s Loyalty Platform helps Counter Culture DIY increase repeat purchase …
Counter Culture DIY sought Zinrelo’s loyalty rewards platform to implement a rewards program optimized for their specific business needs. While evaluating loyalty rewards platforms, they were looking for a solution which used data analysis to address specific business objectives. Along with the data analysis, Counter Culture DIY wanted a software that could easily integrate with their WooCommerce e-commerce platform. Zinrelo offered Counter Culture DIY a platform which had a data
Zinrelo’s Loyalty Program helps Chromatic Coffee increase customer retention t …
Chromatic Coffee uses Zinrelo’s loyalty rewards platform to achieve revenue growth. Chromatic Coffee had enlisted Zinrelo, with the objective of increasing revenues through the creation of a loyalty rewards program. Towards that end, Zinrelo undertook a comprehensive analysis of the current business, processes and data, and deployed its data sciences team to structure an optimized rewards program to address the identified bottlenecks. Chromatic Rewards was created to foster a 360-degree engagement
Zinrelo’s Loyalty Program helps Best Cigar Prices increase repeat purchase rev …
Best Cigar Prices launched their rewards program powered by the Zinrelo platform with a focus on increasing repeat purchases. The BCP Rewards Club offers customers multiple points earning opportunities through simple actions like online purchases, referrals, birthday & welcome bonus, and social sharing on Facebook, Twitter & Pinterest. They also offer customers attractive rewards that can be claimed by redeeming these points, and a tier-based program to accelerate the points earning
08-28-2020 | Health & Medicine
Zinrelo Loyalty helps Nature’s Fusions to increase repeat purchase revenues by …
Nature’s Fusions launched their rewards program in 2019 to improve customer retention and build their loyal customer base. Just after the launch, they set up an A/B test to systematically measure the impact of their newly launched Rewards Program. The A/B test was able to prove repeat purchase rate was 66% higher for loyalty rewards members. This increased the revenues by 20.65% after the third month. Building on that success,

All 5 Releases

More Releases for Essence

Perfume and Essence Market to Witness Robust Expansion by 2025
LP INFORMATION recently released a research report on the Perfume and Essence market analysis and elaborate the industry coverage, current market competitive status, and market outlook and forecast by 2025. Moreover, it categorizes the global Perfume and Essencemarket by key players, product type, applications and regions,etc. The main objective of this market research is to help the readers understand the structure of Perfume and Essencemarket, market definition, overview, industry opportunities
Apple Essence Market Size, Share, Development by 2025
LP INFORMATION recently released a research report on the Apple Essence market analysis, which studies the Apple Essence's industry coverage, current market competitive status, and market outlook and forecast by 2025. Global “Apple Essence Market 2020-2025” Research Report categorizes the global Apple Essence market by key players, product type, applications and regions,etc. The report also covers the latest industry data, key players analysis, market share, growth
Import Essence Sales Market 2017 by Current & Upcoming Trends
Qyresearchreports include new market research report “Global Import Essence Sales Market Report 2017” to its huge collection of research reports. Global Import Essence Market Research Report studies the growth behavior of the global Import Essence market, looking into demand drivers, opportunities, and competitive outlook over the 2017-2022 period. The report provides a 360 degree overview of the market, beginning with terms and terminologies, conventions, and notations before progressing into applications, classifications,
“Forever” By Kaluso Allows The Essence Of Deep Atmospheric Music
If you want to listen to a creative EDM piece, Kaluso is your go-to artist. His latest track – “Forever” is an intense combination of instrumental music and beats. The tunes are fully dramatic which compiles of a sudden explosion which unravels gradually. The track is progressive and has a romantic touch to it. If you want to enjoy a completely different EDM tune, log on to Soundcloud and listen
Global Eye Essence Market Professional Survey Report 2017
The Global Eye Essence Market Professional Survey Report 2017 is a professional and in-depth study on the current state of the Eye Essence industry. Firstly, the report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Eye Essence market analysis is provided for the international market including development history, competitive landscape analysis, and major regions’ development status. Secondly, development policies and plans are discussed as well as manufacturing processes and
Refresh, Rebrand, Relook - Inkcups Now Rebrands to Match Company’s Essence
Danvers, MA. – July 26, 2017 – Inkcups is the world’s leading provider for innovative printing equipment, supplies, and solutions to customers in the promotional, apparel, and industrial markets worldwide. Founded in 2001 by CEO Ben Adner, Inkcups has proven itself in the industry; not only as a company who provides groundbreaking products, but also as a company who works with their customers by guiding, teaching, and ensuring a solution