SAUDI MARKET FOR SKINCARE PRODUCTS SET TO GROW AT HEALTHY LEVELS TO TOTAL SAR 1.83 BILLION BY 2014
Traditionally placing high value on their appearance, Saudi women are noted as being high spenders on beauty, skincare and hair care products. Mounting personal incomes are being increasingly utilised for sophisticated skincare routines and the purchase of premium skincare products. As a result, the Kingdom’s consumers are increasingly attracted to the growing stream of international beauty majors all eyeing larger slices of this lucrative market.
“Saudi women spend large amounts on beauty and skincare products and we are seeing this increase further in recent years which is driving growth in an already strong market,” said Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt, organiser of the region’s foremost trade event for the beauty and well being industries. “This has led to a surge in international interest in the Saudi market, with increasing numbers of inquiries from potential exhibitors,” he added.
Skin whitening products and anti-ageing creams and lotions are the traditionally high selling items in the Saudi market and hair care is also a strong growth area. Additionally, 2010 saw a near 11% increase in the sale of hand care products.
“Saudi consumers are increasingly more particular about the products they buy,” said Mr. Van Tibolli, Chief Executive Officer of GK Hair. “It is important to convey to them that our products are made from the finest ingredients to gain wider acceptance,” Tibolli added.
“Saudi Arabia is a key market for our product line,” said Mr. Tommaso Corradini, Chief Operating Officer of Bioline. “We use Beautyworld Middle East as a testing ground to read market reaction to our new products and to gain an idea of the latest beauty trends.”
As well as international players entering the Saudi market, local companies are also strongly present. Some Saudi exhibitors participating at Beautyworld Middle East 2012 include Alkhuraiji Factory for Per-fumes and Cosmetics, Al Alwani Perfumes & Cosmetics Company, Unicare for Cosmetics and Antiseptics, Zohoor Al Reef Trading LLC, Gabas Trading and Panmedical Co. Ltd.
Mr. Faisal Fareed, Managing Director of Al Alwani Perfumes & Cosmetics, a family-owned business that offers a wide range of products conforming to international standards, said: “We find that our products are not only popular in the domestic market but there is also a large demand in international markets. We are participating at Beautyworld Middle East because as a Saudi based international player, you have to be seen to be there. It is an important event for our sector in the industry and it is a great platform for conducting business and making new contacts.”
Beautyworld Middle East, the premier trade event serving the Middle East, Central Asia and North Africa region will feature a wide range of international brands, innovations, developments and trends in the industry. The May 29th to 31st event is expected to attract buyers, retailers, distributors and beauty industry professionals from across this region.
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