Headless CMS Software Market International Growth Scenario with 22.6% of CAGR by 2027 - Kentico Software s.r.o., Mura Software, Quintype Technologies Pvt Ltd, Zesty.io Platform

Headless CMS Software market was valued at US$ 328.5 million in 2019 and it is projected to reach US$ 1,628.6 million by 2027; it is expected to grow at a CAGR of 22.6% from 2020 to 2027.

A headless CMS allows developers to use various CMS or content sources easily, along with using the same decoupled front-end approach. It helps them extend and export similar designs to entirely different projects, which results in gaining access to predesigned work with minimal effort. Headless CMS can be integrated with any code base, irrespective of the programming language or framework. Since the front-end and back-end CMS are separated, any performance or maintenance issue in the back-end CMS would not interrupt the live site. Thus, upgrade and customization of the software are possible without the risk of breaking the site. Apart from improved scalability, headless CMS also accelerates the response time of the site via simplifying the back-end and shifting display logic to the client-side. However, this is based on front-tend implementation. Downtime in a website can result in a decline in conversion rate. Traditional CMS has a complex localization process; on the other side, headless CMS offers an API-only approach, enabling the simultaneous existence of content for multiple regions worldwide. Thus, the capability of headless CMS to improve flexibility, scalability, and localization drives the growth of the headless CMS software market.

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Strategic Insights

The players operating in the headless CMS software market focus on strategies such as mergers, acquisitions, and market initiatives to maintain their positions in the market. A few developments by key players are listed below:

In 2020, Agility Inc. introduced new pricing plans for its solution. Under the new pricing plans the company introduced standard, pro, and enterprise plans for US$ 47 per month, US$ 579 per month, and US$ 2,500 per month, respectively.

In 2020, ButterCMS deployed a new update for its headless CMS. Under this update, the content modelling feature has been enhanced to improve user experience.

Impact of COVID-19 Pandemic on Headless CMS Software Market

Amid the COVID-19 outbreak pandemic, several business organizations have been pushed to reduce their operations owing to lockdowns announced by governments across the world. It is adversely affecting businesses that depend on physical interaction to generate revenues. Thus, several companies are now using digital channels to make conversions, interactions, and revenue generation. Therefore, the platform that handles online experiences, such as headless CMS, are becoming mission-critical applications for many companies. In addition, companies investing in headless CMS are reevaluating their platform requirements and ensuring that CMS must support through extended work-from-home (WFH) periods, shifting marketing strategies, and surging online traffic. Companies are accelerating their digital transformation strategies that are dedicated to engage customers and conduct businesses online. They are also shifting their CMS requirements to support self-service for customers, employees, and partners to address the rapidly changing business environment. Moreover, they are focusing on customer engagement in an economical and personalized manner via the channel of their choice, and automating and streamlining processes to reduce cost and meet the continuously rising customer demands instantly. Therefore, the headless CMS software market is growing in the pandemic.

Customers are willing to communicate with the brands through various digital channels such as chatbots, mobile apps, augmented and virtual reality, and digital assistants. Several companies seek headless CMS software only from a technical outlook and miss the business opportunity to future-proof their content and provide a smooth experience across channels. The adoption of headless CMS is propelled by technical people who want to use modern front-end frameworks and microservices architecture, and avoid the limitations of traditional CMSs. Regardless of the current preference of the self-hosted open-source model, it is expected that the growth of the SaaS CMS model will continue as companies will seek to increase their agility and eliminate costs of CMS maintenance. Geographically, Asia Pacific is anticipated to grow at the highest CAGR during the forecast period owing to the growing demand for CMS solutions across the region. CMS solutions enable an organization to deploy personalized content across the world to increase an organization’s overall revenue. China has emerged as the undisputed leader in the headless CMS software market. Meanwhile, North America is anticipated to hold the largest headless CMS software market size during 2020–2027.

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