openPR Logo
Press release

First signs of recovery on the Polish HoReCa market

04-30-2012 01:20 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: PMR Ltd

The year 2011 marked a turning point for the Polish HoReCa market, which showed the first signs of recovery since the outbreak of the financial crisis. The restaurant market itself rose by 0.8% last year, lower than the two other HoReCa segments. A further improvement is expected in 2012.

According to estimates by PMR, the value of the Polish restaurant (Re) market, which includes categories such as restaurants, pizzerias, fast food bars, cafes and alcohol-serving bars, pubs and clubs, grew by 0.8% in 2011 and amounted to PLN 18.3bn. “The main growth-supporting factors were improving consumer sentiment, particularly in the first half of 2011, more favourable weather conditions than in 2010, and the absence of the kind of catastrophic events (a plane crash, floods) that weighed down heavily on retail sales in Poland the year before. Another positive factor were bigger expense accounts of business customers”, Jarosław Frontczak, a Retail Analyst at PMR, explains.
Factors that impacted negatively on the restaurant market last year were increases in the prices of foodstuffs and food products, persisting crisis in the eurozone, and a slide in consumer confidence that started in July 2011. “Another visible trend was increasing competition and declining numbers of independent (non-chain) restaurants. Though average turnover rose slightly compared with 2010, restaurant owners are being forced to make savings due to rising costs and still relatively small average transaction values”, Jarosław Frontczak says. The market is yet to return to its value in 2009, let alone match its pre-crisis level.
Comparing the findings of a new survey of 600 restaurants in Poland carried out for the report “HoReCa market in Poland 2012. Analysis of the market and growth forecasts for 2012-2014” with the results of a similar study conducted a year earlier , there is a clear improvement in sales revenues reported by restaurants. Thus one in three restaurants had sales revenues of up to PLN 50,000 in 2011, which is down by 15 points over the year before; one in five generated revenues of between PLN 51,000 and PLN 100,000 (same as in 2010), and a similar number had sales of between PLN 101,000 and PLN 250,000, up by four points compared with the preceding year. At the same time, one in ten restaurants achieved revenues of between PLN 251,000 and PLN 500,000, also up by four points, and the proportion of restaurants with revenues of between PLN 501,000 and PLN 1m more than doubled to 9% from 4% in 2010.

Hotel restaurants gave the most upbeat assessment of their performance last year. They were more likely than any other category to report a rise in sales in 2011, and by far least likely to report a decline (nearly 50% less so than the other categories). At the other extreme were alcohol-serving bars, with three in four outlets reporting a fall in sales in 2011.
Furthermore, there was also a small improvement in evaluations of the situation on the Polish HoReCa market compared with the year before. Although the overall balance of assessments remained in negative territory, the share of negative answers declined by four points, with a corresponding increase in neutral answers and no change in the share of positives.

For 2012 we are forecasting a further recovery in the Polish restaurant market, with growth of 4.6%. “Much of the increase will be generated by the Euro 2012 football championships, however. Excluding this factor, the market is unlikely to grow much more than in 2011. That is because, with no end in sight to the global crisis, customers (both individuals and business customers) remain wary to increase spending”, Jarosław Frontczak explains. But Euro 2012 is set to generate substantial market growth this year, as pubs and restaurants benefit from promotional campaigns and from large numbers of home and visiting fans and tourists during the tournament. According to our survey, owners of pizzerias and hotel restaurants are the most optimistic about growth prospects: these are the only categories where the proportion of respondents predicting an increase in sales outnumbers those expecting a decline. Owners of pubs and alcohol-serving bars are the most pessimistic, with just one in five predicting a rise in sales in 2012.
Our respondents are also pinning their biggest hopes for further market recovery on Euro 2012. Of those respondents who expect higher sales this year, nearly one in two (47%) points to the tournament as the key factor, followed by currently observed higher customer volumes and sales (25%), and better macroeconomic situation (19%).

This press release is based on information contained in the latest PMR report entitled “HoReCa market in Poland 2012. Analysis of the market and growth forecasts for 2012-2014”.

For more information on the report please contact:
Marketing Department:
tel. /48/ 12 618 90 00
e-mail: marketing@pmrcorporate.com

PMR (www.pmrcorporate.com) is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern European countries as well as other emerging markets. PMR's key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, providing one of most frequently visited and top-ranked websites, PMR is one of the largest companies of its type in the region.

Dekerta 24
30-703 Kraków

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release First signs of recovery on the Polish HoReCa market here

News-ID: 219653 • Views: 4116

More Releases from PMR Ltd

60% of Polish SMEs use IT services
Approx. 60% of small and medium sized enterprises use IT services in Poland. Some 30% of SMEs declare to employ people responsible for IT. The number of portable computers used by SMEs has been growing. On average, there are five such computers per one SME. The proportion of companies which use EU funds to finance ICT development has gone down over the last two years. Use of IT services According to the
Ukrainian IT industry to keep on growing in 2012-2013
In the last two years Ukrainian IT market has been recovering after a sharp decline experienced in 2009. The market will continue to record double digit growth rates in 2012-2013. The macroeconomic and political situation will remain of crucial importance in the country. Current situation and key trends According to the latest report “IT market in Ukraine 2012. Development forecasts for 2012-2017” published by PMR, a market research company, the total
Retail grocery market to provide €117bn in 2014 in the CE region
PMR estimates that in 2011 the grocery market in six Central European (CE) countries was worth nearly €107bn, 2.8% more than the previous year when expressed in local currencies. The increase was generated foremost by the discount stores and supermarket segments, and was driven by the skyrocketing prices of foodstuffs. Schwarz Group, which operates the Lidl and Kaufland chains, is a leading grocery player in the CE region – as
Hungarian construction market to recover in 2013-2014
After a poor 2009-2012 for the Hungarian construction industry, from 2013 a visible market recovery is expected. The growth in 2013-2014 will result from the intense execution of EU co-financed infrastructure investments as well as some revival in building construction, particularly in non-residential buildings. According to the research company PMR’s latest report, entitled “Construction sector in Hungary 2012 – Development forecasts for 2012-2014”, weak macroeconomic environment, falling investment demand and poor

All 5 Releases


More Releases for PLN

PT PLN (Persero)-Power Plants and SWOT Analysis | MarketResearchReports.biz
Latest industry research report on: PT PLN (Persero) Market | Industry Size, Share, Research, Reviews, Analysis, Strategies, Demand, Growth, Segmentation, Parameters, Forecasts. The report contains a detailed description of the power generation companys business operations, history, corporate strategy, and business structure. This report contains a detailed SWOT analysis, information on key employees (executives), and major products and services. Complete Report Details @ https://www.marketresearchreports.biz/reports/1471720/pt-pln-persero-power-plants-and-swot-analysis-2017-update-market-research-reports Scope - Major Power Plants (assets) - summarized and detailed information
Rusatom Overseas and PLN Held Workshop on Russian Nuclear Power Plant Technologi …
JAKARTA, INDONESIA – Rusatom Overseas, JSC, a subsidiary of ROSATOM State Atomic Energy Corporation (ROSATOM) and PT PLN (PERSERO) held a workshop on the Russian Nuclear Power Plant (NPP) Technologies in Jakarta on April 19, 2016. The workshop covered the key topics in the area of nuclear energy industry development. Representatives of various ROSATOM subsidiaries shared with the Indonesian audience insights of the Russian experience in NPP design, its construction and
Telecom services for business account for PLN 18bn in Poland
Telecommunications services for companies and other operators (wholesale market) are an important element in the structure of revenues in the telecommunications industry in Poland. By the most recent measurement, the revenues generated by telecom services rendered to business customers amounted to approx. PLN 18bn in 2011, which represented 45% of the total value of the telecommunications services market in the country. In 2011, the total value of business and operator
12-15-2011 | Health & Medicine
PMR Ltd
Polish dietary supplements market to reach PLN 2.5bn by 2012
In 2011-2013, the market of dietary supplements in Poland will develop at a rate of 9-15% annually, according to the latest report published by PMR entitled „Dietary supplements market in Poland 2011. Development forecasts for 2011-2013”. Although the market growth rate is lower than in the preceding year, it should be noted that it still will be very high, e.g. higher than the rate for OTC medicines. PMR assumes that
Polish imaging diagnostics market will be worth more than PLN 1bn in 2012
In 2009 the Polish imaging diagnostics market was worth almost PLN 674m (€156m), according to the latest report by PMR, a research and consulting company, entitled “Imaging diagnostics market in Poland 2010. Development forecasts for 2010-2012”. Between 2010 and 2012, sales on this market will increase, on average, by 16% per annum. The main driving forces behind the market growth will include increases in capital expenditure in the private sector,
06-18-2010 | Health & Medicine
PMR Ltd
Private healthcare market in Poland worth PLN 28bn in 2009
In 2009 the Polish private healthcare market was worth PLN 27.9bn (€6.4bn), up by ca. 8% on 2008, according to the latest report by PMR, a research and consulting company, entitled “Private healthcare market in Poland 2010. Development forecasts for 2010-2012”. Private healthcare market comprises payments for drugs and medical equipment directly from patients’ pockets, cost of rehabilitation, diagnostic tests and doctor’s appointments covered directly from patients’ pockets, subscriptions offered