Point 5 Brands Launches - True Taste without the Alcohol

***WHAT IS POINT 5?***

# Point 5 Brewing LLC is a Woburn Massachusetts based brewing technology company founded by MIT engineer Ronan McGovern.

# We’ve built a working technology platform that turns any fermented beverage - beer, wine, cider - into a non alcoholic drink with a true taste. We Call this technology capability Point 5 Brands.

# Our first product, Point 5 Non Alcoholic Beer, is crisp, refreshing and almost indistinguishable in taste from a fully fermented American light lager and has been retailing in bottles direct to consumers online from summer 2020.

# Our long-term vision is to create true to taste non alcoholic alternatives for all fermented beverages.

# On 23 November 2020 we launched a Kickstarter campaign running until 23 December 2020 to produce Point 5 Non Alcoholic Beer, at scale, in cans. Our funding target is $25,000. The move from bottles to cans is the next step on our roadmap to ensuring Point 5 Brands is a success.

***WHY NOW?***

# While the non alcoholic market has been growing in recent years, it is still a tiny fraction of the alcohol market. We think the reason is simple: non-alcoholic beverages suck when it comes to delivering a genuine taste.

# A true taste is what makes us different. At Point 5, we deliver fully fermented beverages - with alcohol removed.


***WHAT MAKES US UNIQUE?***

# We start with a fully fermented product, brewed with traditional methods - since that is the only way to get a genuine taste and aroma.

# We then precisely remove the alcohol at low temperature, using our RevosTM technology. No heat is required so no flavors evaporate.

# There’s no need to add flavors back in so you only taste the product's genuine fermented flavor.

# None of the methods for producing non-alcoholic beverages out there today yield a product with true fully-fermented taste. The Point 5 Brands Technology Platform makes this much easier.

***WHAT’S BEEN OUR JOURNEY TO DATE?***

# Point 5 happened almost by accident. While learning about desalination at MIT, Ronan discovered that desalination technology held the key to a better non-alcoholic beer.

# The technology he developed - now the foundation for Point 5 - precisely removes alcohol from fermented beverages in a way that no other process can, leaving flavor and aroma intact for an incredible match on taste.

106 Cummings Park Drive,
Woburn,
MA 01801

The first thing people think is that I’m in the beer business because I’m Irish - although the non-alcoholic part makes less sense! The thing is, I didn’t start off making non-alcoholic beer. I didn’t even start off working in beer - although I just knew a little about fermentation from making meade (honey wine) in my Cambridge apartment!

I came to non-alcoholic through a roundabout route. From tinkering with kites and planes with my dad as a kid, to studying mechanical engineering in Dublin and in Switzerland, I got to learning about desalination in grad school at MIT. What I saw - working on desalination for about four years - is that membrane filtration technology had quickly overtaken older distillation based technology.

I wondered whether this newer membrane technology could change some other industries too. I looked into many applications - waste water, oil & gas, fruit juice - and finally I landed on an industry where I thought a better separation technology could make a difference - taking alcohol out of beer without affecting taste!

Brewed as a pilsner, with alcohol precisely removed using a membrane technology we call Revos, Point 5 is a non-alcoholic beer that is crisp, refreshing and incredibly close to the original beer on taste - and I often have a few myself every day!

We’re an online only business - US only for now - and you can pick up a 12-pack here online for delivery to your doorstep. Hopefully someday I’ll be able to go back down the path engineering has taken me and bring Point 5 back over the pond to Ireland. I hope you enjoy the Point 5 taste. Cheers!

Ronan McGovern - Founder

+++++++++++++++++++++++++++++++
More images can be found here: https://bit.ly/point5-press
+++++++++++++++++++++++++++++++

This release was published on openPR.