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Surge in Lead Generation through Online Channels and Potential Entry of OEM’s is expected to Drive the Used Two Wheeler Market in India: Ken Research

11-23-2020 05:49 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Ken Research

Surge in Lead Generation through Online Channels and Potential

• Demand for Used Two Wheelers is expected to increase as lockdown due to COVID 19 is easing further, but supply for second hand two wheelers has also reduced, owing to people holding on to their two wheelers for a longer period.
• Entry of OEM’s into the used two wheeler market is expected to drive the demand further, as the market becomes more organized.

Increasing Demand for Luxury Motorcycles: The demand for luxury, high end used two wheelers is increasing owing to the budget constraints and rising aspirations of young consumers. Supporting this trend, luxury 2W OEM’s such as BMW and Ducati are entering the used two wheeler market on their own, with certified vehicles and easy financing options to increase their reach and target new consumers. As disposable income increases, it is expected that more luxury used two-wheelers will enter the market, driving the demand. This will also ensure a slight marginal increase in the organized segment in the industry.

Increased focus on Quality: As market awareness increases, the buyer’s decision-making process has transitioned from pricing to product quality along with pricing.
Quality check parameters include Paperwork, Vehicle accessories check, Engine Capacity, Bodywork including fairings, windshields and bags, Front and rear fenders, Road test, Paint, Tyres, Breaking System, and others. Online platforms helping consumers make informed decisions by providing product rating & user reviews, on road prices in all cities and with respect to dealers, regular publishing of articles & blogs.

Raising Aspirations of Young Population: Increased urbanization & standard of living there has been a shift in consumer preferences with a rising need for a personal vehicle. However, consumers in low-income bracket prefer used bikes/scooters. Increased working-age population1 (49.25%1 in 2019) now prefer travelling on their own against crowded public transport. Therefore in most cases, they choose to buy a second-hand vehicle before buying a new one. The millennial population often fascinated with Super/Imported bikes opts for used imported ones owing to affordability constraints.

The report titled “India Used Two Wheeler Market Outlook to 2025- Driven by Increase in Workforce Migration and Aversion towards Using Public Transportation” by Ken Research suggested that the used two wheeler market is expected to grow at a double-digit positive CAGR. Raising Aspirations of young consumers along with an increase in demand from Tier II & Tier III cities are driving the used two wheeler market in India. The used two-wheelers sales volume in India is expected to grow over the next few years owing to the introduction of new two wheeler variants along with the rising aspirations of low and middle-income consumers in the country.

For More Info on the Research Report, Click on the Below Link: -
https://www.kenresearch.com/automotive-transportation-and-warehousing/automotive-and-automotive-components/india-used-two-wheeler-market-outlook-to-2025/384703-100.html

Key Segments Covered in India Used Two-Wheeler Market, FY’2020: -
By Type of Market
Organized
Unorganized

By Sales Channel
C2C Channel
B2C Channel

By Source
Domestic
Imports

By Modification
Stock Piece
Customized

By Type of Bike
Motorcycles
Scooters

By Engine Capacity
100CC-110CC
125CC-135CC
150CC-200CC

By Replacement Cycle
2 years-4 years
3 years-5 years
5 years - 6 years

By Certification
Certified
Non-Certified

By Financing
Financed
Non-Financed

Key Target Audience
Two Wheeler OEM’s
Two Wheeler Dealers
Online Portals (Aggregators/Marketplace Platform)
Online Classified Platforms
E-Commerce & Hyperlocal Companies
Private Equity Investors

Time Period Captured in the Report:
Historical Period: FY’2015-FY’2020
Forecast Period: FY’2021–FY’2025

Companies Covered:
Organized Used 2W Companies
Honda Best Deal
CredR
Mahindra First Choice
Bike Bazaar
Bikers Highway
Royal Enfield Vintage

Online Used 2W Platforms
Droom
Quikr
Olx
Bikes4Sale
CarandBike
Bike Jinni

Key Topics Covered in the Report: -
Market size of India used two wheeler markets
Market size of India online used two wheeler markets
Value chain in India used two wheeler markets
Market segmentation of India used two wheeler markets on the basis of market structure, stock piece & customized vehicle, distribution channels, source of
Manufacturing, type of two-wheeler, engine capacity, average ownership period, by manufacturer, body type, certification and financed & non-financed vehicle
Trends and Developments in India used two wheeler market
Growth Drivers and Restraints in India used two wheeler market
SWOT analysis in India used two wheeler market
Pre-Requisites to entering India used two wheeler market
Government Regulations in India used two wheeler market
Major players and their business models
Customer Profile in India used two-wheeler market
Analyst Recommendations

Related Reports by Ken Research: -
https://www.kenresearch.com/automotive-transportation-and-warehousing/automotive-and-automotive-components/saudi-arabia-used-car-market-outlook-to-2025/356552-100.html

https://www.kenresearch.com/automotive-transportation-and-warehousing/automotive-and-automotive-components/malaysia-automotive-lubricant-market-outlook-to-2025/342038-100.html

https://www.kenresearch.com/automotive-transportation-and-warehousing/automotive-and-automotive-components/spain-used-car-market-outlook/295242-100.html

Contact Us: -
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Ken Research Pvt. Ltd.,
Unit 14, Tower B3, Spaze I Tech Business Park, Sohna Road, sector 49 Gurgaon, Haryana - 122001, India

Ken Research is a Global aggregator and publisher of Market intelligence, equity, and economy reports. Ken Research provides business intelligence and operational advisory in 300+ verticals underscoring disruptive technologies, emerging business models with precedent analysis and success case studies.

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