Top 3 trends expanding body worn insect repellent market size through 2024
Surging number of health awareness initiatives and development programs could enhance the adoption of insect repellents. The prominent feature of body worn insect repellents to protect people from bugs while working in agriculture fields and forest could massively benefit the business outlook. It provides relief from discomfort, irritation, and itching caused by bug bites.
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Growing inclination towards online distribution channels could positively impact the body worn insect repellent market by the end of 2024. Selling bug repellents through e-commerce sites has become a new trend and several manufacturers are focusing on improving their presence in the digital marketplace. Back in 2017, the online distribution mediums contributed almost USD 24 million in revenues. Features like freedom to compare different products and easy product availability could give a boost to businesses operating in this landscape over the forecast timeframe.
Mentioned below are a few of the ongoing trends driving the body worn insect repellent market:
Increasing product awareness -
Rise in number of product awareness campaigns coupled with increasing concerns over the effects of arthropod borne diseases could broaden the outlook for bug repellent manufacturers in the future. Several industry players are taking part in innovative awareness campaigns to educate people on the benefits of insect repellents.
Citing an instance, back in August 2020, insect repellent brand Ranger Ready Repellents teamed up with Pharmacist Moms Group (PhMG™) to develop the accredited Continuing Education programs that allow pharmacists to improve their professional understanding of how to safeguard their communities from severe illnesses like West Nile virus, Eastern Equine Encephalitis (EEE), and Lyme disease.
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Proliferating demand for bug repellant creams and oils -
Easy product usage features of new mosquito repellent creams coupled with growing health awareness among consumers could stimulate the demand for cream and oil repellants. Earlier in 2017, the segment had accounted for over USD 215 million. These products can be found in two variants, the plant-based ingredient content and synthetic based ingredient content. Out of these two, the synthetic oil and creams products had controlled nearly 60% of the revenue share in 2017.
Adoption of new business strategies -
Companies operating in the body worn insect repellent market such as the 3M Company, Avon Products, S. C. Johnson, Reckitt Benckiser Group, Sawyer Products, Omega Pharma, BASF, Spectrum Brands, ExOfficio LLC, and E.I. du Pont de Nemours and Company are engaging in new and innovative business strategies to enhance their competitive edge. These strategies mainly include product launches, R&D activities and collaborations.
Speaking of product launch, in September 2020, Ranger Ready launched a new pack of clothing-worn and body-worn repellent, the Ranger Ready P2PAK with an aim to strengthen the company’s existing portfolio.
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