Press release
Digital Advertising Market To Develop New Growth By Top Players - Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter
The global digital advertising market is expected to increase from $160.7 billion in 2019 to $169.7 billion in 2020 at a compound annual growth rate (CAGR) of 5.57%. The slowed growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The entire supply chain has been disrupted, impacting the market negatively. The market is then expected to recover and reach $237.5 billion in 2023 at a CAGR of 11.87%.
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The digital advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities in digital media. Only goods and services traded between entities or sold to end consumers are included.
The internet user base expansion along with self-service platforms is driving the global digital advertising market. Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers.
Digital Advertising Market Segmentation: -
By Platform
1) Mobile Ad
2) Desktop Ad
3) Digital TV
4) Others
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By Ad Format
1) Digital Display Ad
2) Internet Paid Search
3) Social Media
Few Points From Table Of Content
1. Executive Summary
2. Digital Advertising Market Characteristics
3. Digital Advertising Market Size And Growth
4. Digital Advertising Market Segmentation
5. Digital Advertising Market Regional And Country Analysis
……
25. Digital Advertising Market Competitive Landscape And Company Profiles
26. Key Mergers And Acquisitions In The Digital Advertising Market
27. Digital Advertising Market Trends And Strategies
28. Digital Advertising Market Future Outlook and Potential Analysis
29. Appendix
The report covers the trends and market dynamics of the digital advertising market in major countries - Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.
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Some of the key players involved in the digital advertising market are Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, Sina, LinkedIn Corporation, Yahoo! Inc., Conversant, Dentsu Aegis Network, Accenture Interactive, PwC Digital Service, IBM iX
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The Business Research Company has published over 1000 industry reports, covering over 2500 market segments and 60 geographies. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. The reports are updated with a detailed analysis of the impact of COVID-19 on various markets after WHO declared COVID-19 as a pandemic.
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