Direct Mail Advertising Market Size, Share, Market Research And Industry Forecast Report, 2020-2023 (Includes Business Impact Of Covid-19)

The Business Research Company offers "Direct Mail Advertising Global Market Report 2020-30: Covid 19 Growth And Change" in its research report store. It is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by region and by country. It also compares the market’s historic and forecast growth, and highlights important trend s and strategies that players in the market can adopt.

The global direct mail advertising market is expected to grow from $66.84 billion in 2019 to $67.34 billion in 2020 at a compound annual growth rate (CAGR) of 0.75%. The direct mail volume was down in the first quarter, however, the COVID-19 outbreak favored this market as some of the biggest brands have adopted direct mail advertising during the lockdown period. The pandemic has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities. With consumers staying at home over the past few months due to the pandemic, direct mail has become a marketing strategy to reach the consumers at home. The market is then expected to reach $70.66 billion in 2023 at a CAGR of 1.62%.

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The direct mail advertising market consists of the sales of direct mail advertising services and related goods by entities (organizations, sole traders and partnerships) that create and manage advertisement and promotional activities by mail. The content and mode of advertisement can be customized according to the target audience.

The benefits associated with direct mail advertising contributed to the growth of the direct mail advertising market. The major benefits associated with direct mail advertising include high read rate, response rate, and personalization. The tangible benefits that direct mail offers along with the facility that personal and special messages can be delivered to the target customers, builds trust in customers.

Direct Mail Advertising Market Segmentation:
By Type
1. Postcards
2. Self-Mailers
3. Letters and Envelop
4. Dimensional Mailers
5. Catalogs

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Few Points From Table Of Content
1. Executive Summary
2. Direct Mail Advertising Market Characteristics
3. Direct Mail Advertising Market Size And Growth
4. Direct Mail Advertising Market Segmentation
5. Direct Mail Advertising Market Regional And Country Analysis
……
25. Direct Mail Advertising Market Competitive Landscape And Company Profiles
26. Key Mergers And Acquisitions In The Direct Mail Advertising Market
27. Direct Mail Advertising Market Trends And Strategies
28. Direct Mail Advertising Market Future Outlook and Potential Analysis
29. Appendix

The report covers the trends and market dynamics of the direct mail advertising market in major countries - Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.

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Some of the key players involved in the direct mail advertising market are RR Donnelley, Valassis, Dai Nippon, Harte Hanks, Quad/ Graphics, Cenveo, Hibbert, Gunderson Direct, Greetabl, SaasMQL, Lob, PrintingForLess, InfoUSA, Postable, Cactus Mailing, Modern Postcard, Postalytics, Print Label and Mail, PsPrint, Next Day Flyers, SmartPress, Mudlick Mail, Postcard Mania.

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The Business Research Company has published over 1000 industry reports, covering over 2500 market segments and 60 geographies. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. The reports are updated with a detailed analysis of the impact of COVID-19 on various markets after WHO declared COVID-19 as a pandemic.

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