Media Buying Agencies And Representative Firms Market Growth Factors, Latest Trends And Regional Analysis Of Leading Players

The Business Research Company offers "Media Buying Agencies And Representative Firms Global Market Report 2020-30: Covid 19 Growth And Change" in its research report store. It is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by region and by country. It also compares the market’s historic and forecast growth, and highlights important trend s and strategies that players in the market can adopt.

The global media buying agencies and representative firms market is expected to decline from $60.36 billion in 2019 to $59.76 billion in 2020 at a compound annual growth rate (CAGR) of -0.98%. The decline is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The market is then expected to recover and reach $70.27 billion in 2023 at a CAGR of 5.55%.

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The media buying agencies and representative firms market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that purchase advertising time or space from media outlets and resell it to advertising agencies or individual companies directly, and independent representatives that sell media time or space for media owners.

An increasing number of political events, sports events, festivals, and high budget movies is anticipated to contribute to the demand for media buying agencies and representative firms’ market. For instance, for the 2020 US presidential elections, the Democratic Party has released ads in 14 Indian languages to encourage the voters of Indian origin.

Media Buying Agencies And Representative Firms Market Segmentation:
By Type
1. Media buying service
2. Media planning service
3. Media representative firms
4. Other services

By Application
1. BFSI
2. Consumer Goods and Retail
3. Government and Public Sector
4. IT & Telecom
5. Healthcare
6. Media & Entertainment

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Few Points From Table Of Content
1. Executive Summary
2. Media Buying Agencies And Representative Firms Market Characteristics
3. Media Buying Agencies And Representative Firms Market Size And Growth
4. Media Buying Agencies And Representative Firms Market Segmentation
5. Media Buying Agencies And Representative Firms Market Regional And Country Analysis
……
25. Media Buying Agencies And Representative Firms Market Competitive Landscape And Company Profiles
26. Key Mergers And Acquisitions In The Media Buying Agencies And Representative Firms Market
27. Media Buying Agencies And Representative Firms Market Trends And Strategies
28. Media Buying Agencies And Representative Firms Market Future Outlook and Potential Analysis
29. Appendix

The report covers the trends and market dynamics of the media buying agencies and representative firms market in major countries - Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.

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Some of the key players involved in the media buying agencies and representative firms market are Publicis Groupe, Omnicom Group Inc., Interpublic Group of companies, Dentsu, Katz Media Group, Edelman, Ketchum, OMD, Mindshare, Carat, MediaCom, Starcom, Zenith, AKQACatalyst CanadaMetric TheoryDaniel Brian Advertising.

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The Business Research Company has published over 1000 industry reports, covering over 2500 market segments and 60 geographies. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. The reports are updated with a detailed analysis of the impact of COVID-19 on various markets after WHO declared COVID-19 as a pandemic.

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