Out-of-Home Advertising Market Report 2020-2030 Global Size, Growth, Drivers, Challenges, Opportunities, Shares, Countries, Revenue and Forecast Analysis

The Business Research Company offers "Out-Of-Home Advertising Global Market Report 2020-30: Covid 19 Growth And Change" in its research report store. It is the most comprehensive report available on this market and will help gain a truly global perspective as it covers 60 geographies. The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by region and by country. It also compares the market’s historic and forecast growth, and highlights important trends and strategies that players in the market can adopt.

The global OOH (Out-of-home) advertising market is expected to grow from $25.29 billion in 2019 to $25.49 billion in 2020 at a compound annual growth rate (CAGR) of 0.8%. The slowed growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The entire supply chain has been disrupted, impacting the market negatively. The market is then expected to recover and reach $31.05 billion in 2023 at a CAGR of 6.8%.

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The OOH (Out-of-home) advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities at out-of-home advertisement facilities. Only goods and services traded between entities or sold to end consumers are included.

The rising urban population contributed to the growth of the out of home (OOH) advertising market. The increase in population in urban cities increases traffic congestion and waiting time. According to INRIX 2019 Global Traffic Scorecard, Boston is ranked as the most congested city in the US losing 149 hours per year to congestion, followed by Chicago (145 hours), Philadelphia (142 hours), New York City (140 hours), and Washington D.C. (124 hours). With people spending more time outside their home in traffic and other areas, OOH advertising holds the utmost importance in advertising. According to the UN World Urbanization Prospects 2018 revision, 55.71% of the world’s population live in urban areas and is expected to increase to 68% by 2050. Over a third of expected urban growth will occur in just three countries - India, China and Nigeria, and by 2050, the expected urban dwellers in India could be 416 million, China 255 million, and Nigeria 189 million. The rise in the urban population in developed and developing countries, which is contributing to the increasing traffic congestion, is driving the OOH advertising market.

Out-of-Home Advertising Market Segmentation: -
By Type
Billboard
Transport
Street furniture
Transit Displays
Others

By Platform
Static
Digital

By Application
Food & Beverage Industry
Vehicle Industry
Health and Medical Industry
Commercial and Personal Services
Consumer Goods
Others

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Few Points From Table Of Content
1. Executive Summary
2. Out-of-Home Advertising Market Characteristics
3. Out-of-Home Advertising Market Size And Growth
4. Out-of-Home Advertising Market Segmentation
5. Out-of-Home Advertising Market Regional And Country Analysis
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25. Out-of-Home Advertising Market Competitive Landscape And Company Profiles
26. Key Mergers And Acquisitions In The Out-of-Home Advertising Market
27. Out-of-Home Advertising Market Trends And Strategies
28. Out-of-Home Advertising Market Future Outlook and Potential Analysis
29. Appendix

The report covers the trends and market dynamics of the Out-of-Home Advertising Market in major countries - Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.

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Some of the key players involved in the Out-of-Home Advertising Market are Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc., Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc.

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