Press release
Global Billboard And Outdoor Advertising Market Value Expected To Reach $81.35 Billion By 2023 | Covid 19 Growth And Change
Billboard And Outdoor Advertising Market
The global billboard and outdoor advertising market is expected to grow from $65.24 billion in 2019 to $65.71 billion in 2020 at a compound annual growth rate (CAGR) of 0.72%. The slowed growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing, remote working, and the closure of industries and other commercial activities resulting in operational challenges. The entire supply chain has been disrupted, impacting the market negatively. The market is then expected to recover and reach $81.35 billion in 2023 at a CAGR of 7.37%.
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The billboard and outdoor advertising market consists of the sales of billboard and outdoor advertising services and related goods by entities (organizations, sole traders and partnerships) that create and design public display advertising campaign materials, such as printed, painted, or electronic displays and/or place such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. Only goods and services traded between entities or sold to end consumers are included.
The increase in digital out of home (DOOH) advertising is expected to contribute to the growth of the billboard and outdoor advertising market. Out of home (OOH) advertising refers to advertising outside of the home and includes billboards, bus shelters, wallscapes, and posters. DOOH is an extension of the OOH and includes outdoor signage, digital billboards and television screens. In contrast to traditional billboards that show static images all the time, digital boards display more live images and can run multiple advertisements and, hence, attract more consumers. DOOH witnessed a 10% rise in OOH advertising worldwide, which was close to $16.75 billion in the year 2019.
Billboard And Outdoor Advertising Market Segmentation: -
By Type
Painted billboards
Digital billboards
Multi-purpose billboards
Mobile billboards
Others
By Application
Highways
Railway stations
Buildings
Automobiles
Others
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Few Points From Table Of Content
1. Executive Summary
2. Billboard And Outdoor Advertising Market Characteristics
3. Billboard And Outdoor Advertising Market Size And Growth
4. Billboard And Outdoor Advertising Market Segmentation
5. Billboard And Outdoor Advertising Market Regional And Country Analysis
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25. Billboard And Outdoor Advertising Market Competitive Landscape And Company Profiles
26. Key Mergers And Acquisitions In The Billboard And Outdoor Advertising Market
27. Billboard And Outdoor Advertising Market Trends And Strategies
28. Billboard And Outdoor Advertising Market Future Outlook and Potential Analysis
29. Appendix
The report covers the trends and market dynamics of the Billboard And Outdoor Advertising Market in major countries - Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA. The report also includes consumer surveys and various future opportunities for the market.
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Some of the key players involved in the Billboard And Outdoor Advertising Market are JCDecaux, Capitol Outdoor LLC, Clear Channel Outdoor Holdings Inc, Lamar Advertising Co., OUTFRONT Media Inc., Focus Media, Ströer, Primedia Outdoor, Global, oOh! Media, APG | SGA.
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The Business Research Company has published over 1000 industry reports, covering over 2500 market segments and 60 geographies. The reports draw on 150,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. The reports are updated with a detailed analysis of the impact of COVID-19 on various markets after WHO declared COVID-19 as a pandemic.
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