Lifestyle Change has Opened up Several Market Opportunities in Gluten Free Products Market

The global gluten-free products market size is estimated to account for about USD 5.6 billion in 2020 and projected to reach a value of nearly USD 8.3 billion by 2025, growing at a CAGR of 8.1% from 2020 to 2025. The gluten-free products market is driven by factors such as increased diagnosis of celiac diseases and rising adoption for special dietary lifestyles & free form food products. Also, increasing availability of gluten-free products in organized retails is expected to propel the growth of this market in the coming years. However, high cost of gluten-free products compare to conventional gluten-containing products is hampering the market growth.

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Gluten intolerance or celiac disease is an autoimmune disorder, which damages the small intestine lining and prevents the absorption of nutrients from consumed food items. If this is left untreated, it can lead to developing other immunity disorders, osteoporosis, thyroid disease, and cancer. The effect of celiac disease is more in developing countries than in the western world. In the earlier decades, before the 2000s, the prevalence of these celiac diseases was unknown to the majority of the population as it could have been easily misdiagnosed for some other digestion-related problem.

However, with the development of simple but reliable diagnostic methods, the situation has changed. This has made it possible to analyze the frequency of celiac disease in different cultures and regions, thereby giving a major boost to epidemiological research in this field. The consumption of gluten-free products and avoidance of gluten-containing products are currently the only way to treat celiac disease, thereby driving the demand for gluten-free products.

However, with the development of simple but reliable diagnostic methods, the situation has changed. This has made it possible to analyze the frequency of celiac disease in different cultures and regions, thereby giving a major boost to epidemiological research in this field. The consumption of gluten-free products and avoidance of gluten-containing products are currently the only way to treat celiac disease, thereby driving the demand for gluten-free products.

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The key players in this market include, The Kraft Heinz Company (US), The Hain Celestial Group Inc (US), General Mills (US), Kellogg’s Company (US), ConAgra Brands Inc (US), Hero AG (Switzerland), Barilla G.E.R Fratelli S.P.A (Italy), Quinoa Corporation (US), Freedom Foods Group Limited (Australia), Koninklijke Wessanen N.V (Netherlands), Raisio PLC (Finland), Dr Schär AG/SPA (Italy), Enjoy Life Foods (US), Farmo S.P.A. (Italy), Big OZ (UK), Alara Wholefoods Ltd (UK), Norside Foods Ltd (UK), Warburtons (UK), Silly Yaks (Australia), Seitz Glutenfrei GMBH (Germany), Bob’s Red Mill (US), Kelkin Ltd (Ireland), Amy’s Foods (US), Golden West Specialty Foods (US), and Prima Foods (UK).

The market also consists of key start-ups that include Katz Gluten Free (US), Genius Foods (UK), Chosen Foods LLC (US), BFree (Ireland), Mickey’s LLC (US), Rachel Pauls Food (US), Gee Free LLC (US), Fody Foods (Canada), Gluten-free Prairie (US), Gluten Free Cornwall (UK), Feel Good Foods (US), Canyon Bakehouse LLC (US), Barr Necessities (US), Avena Foods Limited (Canada), and Complete Start (US).

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