North America Green Tea Leaves Market Size, Industry Share, Trends by Leading key Players, Top Impacting Factors and Forecast

The North America green tea leaves market size was valued at $1,191.1 million in 2019 and is projected to grow at a CAGR of 6.8% from 2020 to 2027 to reach the market value of $1,519.9 million by 2027. By type, the Matcha segment in the green tea leaves market was the most prominent segment accounting for the highest share in 2019, and is expected to remain the dominant segment throughout the forecast period.

Green tea is well-known for its health benefits; thus, consumers in North America are increasingly adopting this beverage to stay fit and maintain healthy body composition.

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The growth of the green tea leaves market is driven by health benefits associated with consuming tea and rise in fitness concerns among people in different regions. The additional facts that support the growth of the market include increase in café culture, rise in disposable income, change in tastes of people, and innovation of tea by introducing additional healthy ingredients.

However, increase in cost of raw materials due to unpredictable weather, high cost of production, and increase in trend of coffee consumption are expected to hamper the growth of the market during the forecast period. Rise in tea demand from health-conscious young population and frequent introduction of new flavors & variety are expected to provide numerous opportunities for the North America green tea leaves market growth.

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The North America green tea leaves market is segmented on type, nature, distribution channel, and country. By type, the market is divided into matcha, sencha, gyokuro, longjing, and others. On the basis of nature, it is fragmented into organic and conventional. Depending on distribution channel, it is categorized into supermarkets/hypermarkets, specialty stores, food service, & others. Country wise, the North America green tea leaves market is analyzed across the U.S., Canada, and Mexico.

By country, the U.S. is the most prominent market in the North America green tea leaves market, owing to high consumption and production of tea in the country. However, Mexico is expected to grow with the highest CAGR throughout the forecast period, owing to rise in penetration of the tea culture.

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The players in the North America green tea leaves industry have adopted business expansion as their key development strategy to increase profitability and to improve stance in the North America green tea leaves market share. The key players have relied on product launch to improve their product portfolio and stay competitive in the market.

The key players profiled in the report include Harney And Sons, Matchabar, Chacha Matcha, Matchaful, Mizubatea Co., Aiya Matcha, Encha, Kettl Tea, ITO-EN, Hibiki-An, In Pursuit Of Tea, Mariage Freres, and Rishi Tea.

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