Chinese Email Market News, Analysis and Current and Forecast Demand | Campaign Monitor, Teradata Corp., Topica, Inc., GetResponse, and VerticalResponse, Inc.

Overview:

Email is an electronic mail or message sent from one device to another or many devices using the internet. The global email industry market is expected to reach US$17.5 billion by 2027. The global email industry market is divided into six regions, such as North America, South America, Asia Pacific, Europe, the Middle East, and Africa.

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Drivers:
The global email industry market is expected to witness robust growth due to an increase in a mobile email application, an increase in internet penetration, and increasing storage capacity using cloud computing. Furthermore, service sectors, such as IT, banking & finance, telecom and Fast Moving Consumer Goods (FMCG) are giving utmost importance to email marketing with their key focus being customer retention and customer satisfaction along with creating value for the customers. For instance, in January 2018, Salesforce Inc. launched new solutions that enable retailers to offer more personalized and connected shopping experiences through different channels, such as email, social media, web, mobile, and many more. The solutions will offer a facility to automatically send a follow-up email through a marketing cloud reminding customers to complete their purchase.

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Restraints:
Growing security and privacy issues with continuously evolving technology are expected to hinder the global email industry market.
Regional Insights:
North America is expected to witness robust growth in the email industry market due to the active use of emails by professionals, businesses, and personal communications. For instance, in February 2020, BlueVenn unveiled a new email marketing channel within its multi-channel marketing automation engine, enabling its users to design, execute, and automate more targeted and personalized email communications and combine email marketing with other online and offline channels for a true multi-channel marketing approach. The market in the Asia Pacific is projected to emerge dominant in the coming year's due rise in education, employment, and internet usage.
Competitive Section:
Major players operating in the global email industry market are LLC, BlueVenn, Pinpointe On-Demand, Bronto Software, Constant Contact, Inc., Emailcenter UK Limited, Emma, Epsilon Data Management, IBM Corp., iContact, LLC, j2 Global, Inc., Lucini&Lucini Communications, Inc., Salesforce.com, Inc., Selligent Marketing Cloud, AWeber Communications, SimplyCast.com, StreamSend, Campaign Monitor, Teradata Corp., Topica, Inc., GetResponse, and VerticalResponse, Inc.

In October 2019, Salesforce reinvented email marketing with new Einstein, interactive, and productive innovations. This smarter AI Einstein innovation delivers new levels of personalization across email contents.
In August 2017, AWeber communications announced new features to its email automation platform where users can easily segment and send targeted email newsletters based on tags assigned to subscribers.
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