Drinking Yogurt Market – How the Market has witnessed Substantial Growth in recent years?

 
Yogurt is a dairy product produced by bacterial fermentation of milk. Yogurt drinks are often flavored with fruit or fruit juice and can be enriched with vitamins, minerals, and pre- or probiotics. Lactic acid bacteria in yogurt help prevent cancer, infections, gastrointestinal diseases, and asthma. The global drinking yogurt market is divided into six regions, such as North America, Asia Pacific, South America, Europe, the Middle East, and Africa.
 
Increasing demand for yogurt drinks in developed and developing countries is expected to drive growth of the global drinking yogurt market over the forecast period. For instance, in July 2020, Danone launched a plant-based Actimel yogurt drink range in the United Kingdom. Increasing awareness among people about the health benefits of yogurt drink is also expected to fuel the market growth. Moreover, rising health awareness, fitness trend among consumers, and the launch of new products and flavors are expected to propel the global drinking yogurt market growth. For instance, in May 2019, Blue Diamond launched almond milk yogurt to expand the company’s plant-based product portfolio.
 
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Restraint:
Growth in the vegetarian population and increase in consumption of non-dairy beverages is expected to hamper the global drinking yogurt market growth.
 
Opportunities:
Development of organic yogurt drinks is expected to create significant growth opportunities in the global drinking yogurt market.
 
Regional Insights:
North America and Asia Pacific are expected to witness robust growth in the global drinking yogurt market due to increasing demand for yogurt drinks, rising health awareness, and rising consumer spending in these regions. For instance, in June 2019, Danone added its Silk brand’s Oat Yeah portfolio in the United States with a new range of oat milk yogurts.
 
Competitive Section:
Key players involved in the global drinking yogurt market are Danone, Chobani, Stonyfield, Yoplait, Oikos, Activia, Coach Farm, Annie's Homegrown (Organic), Happy Tot, Wahaha, Earth, Blue Diamond, and Yangleduo.
In July 2020, Chobani launched a portfolio of nutritional foods and drinks, including probiotic drinks and lactose-free Greek yogurts.
In March 2018, Morinaga Nutritional Foods Inc. launched a low-fat yogurt drink under its popular Alove brand.
 
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