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Amatra Paper on ‘Quad Play’ discusses VAS across Voice, Data, Video and Mobile services

06-06-2007 01:02 PM CET | IT, New Media & Software

Press release from: Amatra Consultings Pvt. Ltd

Bangalore, June,06,2007: Amatra a consulting company focusing on strategic and business innovation consulting for hi-tech hi-growth markets today released a paper titled ‘Quad Play Services Bundles: A New Horizon in Telecom VAS’. The telecommunications industry is currently changing at a rapid pace driven by the emergence of new technologies that are rewriting the business cases and cost models upon which telephony has been based for years. In line with this, many telecom companies are collectively spending huge amounts to roll out the infrastructure and technologies that will drive the next generation of voice, data and video services. Adding wireless to the package brings in a fourth dimension, thus the term Quad Play.

While the potential of Quad Pay services to generate long-term profitability is easy to recognize, adoption has been limited by the high initial investment and complex integration of different components. This Amatra paper highlights services instances that can be deployed in an economical way.

The paper delves deep into the concepts of Quad Play. It builds on the Triple Play services like gaming, e-learning, e-medicine, music, collaboration, security, monitoring and dating and points to the increased emphasis on value addition that has triggered the growth of Quad Play communication services bundle. It lists the benefits of pre-integrated Quad Play suite for service providers like it is cost-effective, simplifies deployment, reduces time to market, is an easy way to enter the bundled services market, helps generate new avenues for increasing revenues and encourages customer loyalty. The paper also explains the advantages Quad Play provides to the end user.

The paper provides an overview of the market trends in the US as well as the world, which clearly project an increase in revenues and decrease in customer churn with the introduction of bundled Quad Play services. It highlights challenges such as price wars, decreased Average Revenue Per User (ARPU), developing and marketing the continuity of service and content across different devices like television, computer, telephone and wireless models and challenges faced by service providers in trying to position themselves as both data networks and providers of aggregated content.

The paper will help service providers identify the tremendous opportunity provided by the Quad Play service bundle in increasing revenues and customer loyalty by providing innovative bundles of personalized lifestyle services that can help capture a greater share of the subscriber’s communication and entertainment wallet. Please visit the Amatra website to request a copy of the paper.

About Amatra:

Amatra provides business design solutions across strategic marketing, Amatra Business Consulting (Amatra) is a consulting company for the hi-tech hi-growth markets. While our customers innovate on technology, we help them realize the market by catalyzing Business Model Innovation, align Strategy Development & Planning, help them in Strategic Marketing, Market Planning, Market Communication and by helping manage Customer Buy Cycles. Amatra’s customers in India are technology innovators that are seeking to be successful in the market and cut market clutter with their products and services; customers in US and Europe use Amatra for market analysis and research. More information about Amatra can be found on

Lillian D’Costa

Corporate Address:
Amatra Business Consulting
#421, B-Wing
Carlton Towers
1 Airport Road
India - 560008

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