COVID-19 Impact: Indian Consumer Behavior & Change in Spending Pattern- White Paper

Considering the changing consumer behavior, we carried out an,according to a Consumer Research carried out by i2iresearch in May 2020. For the survey, 962 respondents across 6 major cities in India, were covered.

Key insights / trends from the survey are:
1. Significant drop in non-essential expenses
2. Increase in savings
3. Only 6.7% considered home loan moratorium
4. Consumers are spending more time on Entertainment.
5. Average Time Spent per day: Working – 4.65 hrs | Entertainment – 4.89 hrs
6. Socializing, Holiday & Restaurant Dine-in are most missed activities
7. Work from home not enjoyed by majority, missing their work-place despite the traffic stress
8. Consumers have found new solutions through online service providers; Health-tech, Ed-Tech & Online Fitness have had higher consumer base addition, followed by Meat Delivery
9. ~48% of the consumers have used Online Grocery Delivery in last 30 days
10. 7 new delivery brands utilized by consumers; includes Local Super Markets who have catered to the needs via. Whatsapp
11. Expected Spend in Next 6 Months
a. Hygiene & Sanitation, Preventive Healthcare, Education, & Essentials are areas where consumers expect to increase spend in the next 6 months
b. Consumers likely to continue their planned purchases of Appliances, Electronics & Durables
c. Auto, New Property Purchase & Renovation likely to be on back burner

To Download the free report :
https://i2iresearch.com/covid-19-impact-indian-consumer-behavior-change-in-spending-pattern/

Unit A-1, 1st Floor, Snehajyoti, No 37,
Srinivagalu Main Road, Ejipura,
Viveknagar, Bengaluru, India, 560047

About Us
A fact-based research and consulting firm, i2iResearch helps companies in realising their strategic goals by empowering them to make decisions driven by accurate information, intelligence, and insights.
We specialize in providing deep market insights that help our clients in getting an in-depth understanding of how different factors impact their business and the industry that they are in or planning to get into. As a result, we are able to help you always stay ahead of the curve and achieve a sustained revenue growth with healthy bottom-line.
https://i2iresearch.com/

This release was published on openPR.