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GoTrade Partners with Tokinomo to Help FMCG Clients in Ecuador Harness the Potential of Robotic In-Store Marketing in Retail

10-29-2020 03:55 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: TOKINOMO

GoTrade Partners with Tokinomo to Help FMCG Clients in Ecuador

Quito, Ecuador
Tokinomo announced it has partnered with Go Trade, a leading Trade Marketing company in Ecuador. This new strategic partnership expands the footprint of Tokinomo in-store marketing robots in South America and opens a new chapter in grocery retail advertising for regional FMCG brands. Go Trade will offer the distribution of Tokinomo robots and management of Tokinomo in-store marketing campaigns.

Gino Ivich, general manager Go Trade said:

“As a leading company in technical services, we are always in search of the latest retail technology innovation. Therefore, we are very honored to be the official partner of Tokinomo in Ecuador, as it is a ground-breaking solution that will definitely challenge the traditional means of doing in-store advertising. Tokinomo robots have a fresh new approach that drives shopper engagement and brand awareness, thus having an immediate impact on sales. The market response is already amazing, so I am positive that soon enough we'll see lots of creative and entertaining marketing campaigns in all supermarkets in Ecuador.”

Tokinomo in-store marketing robots are a patented and award-winning solution for FMCG brands that allows products on the shelf to communicate directly with the shoppers in a spontaneous way. This robotic solution is safe during the current COVID-19 pandemic and a great alternative to canceled sampling campaigns. For the first time, brand managers have an opportunity to use storytelling at the point-of-sale and enhance the shopping experience for their customers. Some other benefits include:

• High stopping power and increased product visibility in store
• +200% sales increase on average without price cuts
• Social virality and word-of-mouth generator
• 40% remember the brand name outside the store
• Reusable and sustainable from an environmental point of view

“We are thrilled about this new partnership with Go Trade which opens a new important market for us in South America. The feedback we had so far is quite amazing and, based on the extraordinary experience of our partner and their commitment to delivering the best results to their clients, I am confident that Ecuador will soon become one of the most successful markets for Tokinomo.” said Ionut Vlad, CEO of Tokinomo.

About GoTrade
GoTrade is a leading company in Trade Marketing, founded in 2001 in Ecuador. Their portfolio of clients includes top international and local brands. Decades of experience in retail marketing and highly qualified personnel allow GoTrade to meet the needs of its clients even in this demanding and ever-changing environment.

About Tokinomo
Tokinomo has invented and patented a robotic solution for in-store marketing and POP advertising. The award-winning robot uses sensor technology and a combination of sound, motion, and light to bring products to life at the shelf and allow them to talk, move, sing or dance in front of the shoppers. Each robot is connected to the internet and it can be managed remotely via a cloud-based platform. CPG brands around the world use the Tokinomo robotic advertising in-store solution with sales lifts of +200% on average.

121D Gheorghe Titeica, 6th floor, 2nd district, PO 020295, Bucharest, Romania

Tokinomo is the ultimate robot for in-store experiential marketing campaigns. Using a unique combination of technologies, sensors, motion, light and sound, Tokinomo brings products to life on the shelf by giving them a voice and a personality and allows them to interact with the shoppers in a truly memorable way.

FMCG brands from around the world use the Tokinomo solution to create immersive experiences for shoppers in supermarkets and brick and mortar stores.

We partner with global retailers, in-store marketing agencies and FMCG brands to increase brand awareness and sales. Our patented, certified and award winning device provides real-time campaign analytics and is easily managed remotely.

Each Tokinomo device is connected wirelessly to our data servers, which means you can change campaign settings like audio files, sound volume and motion pattern remotely and have real-time access to data, so you can monitor the campaign at all times, irrespective of the number of locations it is implemented in.

Besides doing an amazing job to delight shoppers through creative marketing experiences, Tokinomo is also one of the most efficient POP marketing solutions, as it manages to boost sales.

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