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New Belgium Brewing Announces Asheville as Site for Second Brewery

04-07-2012 04:35 PM CET | Business, Economy, Finances, Banking & Insurance

Press release from: Communications Strategy Group

/ PR Agency: Straight Line PR
Brewer will expand production capacity with east coast facility

Fort Collins, CO, April 05, 2012 - New Belgium Brewing announced today that Asheville, NC has been selected as the new location for a second brewery. The 400,000-barrel brewery and packaging facility will provide New Belgium with additional capacity allowing the Colorado-based brewer to expand into new areas of distribution. Upon completion in 2015, the facility will initially create 50 new jobs in the Asheville area with more than 100 positions expected at full buildout.

“After several years of searching we are incredibly excited to have landed in Asheville,” said Kim Jordan, CEO and co-founder of New Belgium. “From the deep sense of community to the rich natural environment and the opportunity to revitalize a brownfield site near a vibrant downtown, Asheville has everything we’ve been looking for in a location for our second brewery.”

The 17.5-acre site located in the heart of the River Arts District will accommodate the 150,000 sq. ft. facility. The brewery will feature a 200-barrel brewing system, a tasting facility, and a process wastewater treatment center on-site. Tours will be available to the public. Total cost projections are over $100 million.

“Today’s announcement by New Belgium will enhance the craft brewery cluster that is growing in North Carolina,” said Gov. Bev Perdue. “The jobs and investment the company is committing will be a major boon for the region and for the state.”

Construction is expected to begin in early 2013 with beer rolling off the line in early 2015. A full Asheville-specific press kit, a video statement from Kim Jordan and downloadable b-roll are available at http://www.newbelgium.com/files/presskit .

Contact:
Bryan Simpson
New Belgium Brewing
970.231.5983
bsimpson@newbelgium.com

Jenny Foust
CSG|PR, on behalf of New Belgium
720.244.4268
jfoust@csg-pr.com

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces nine year-round beers; Fat Tire Amber Ale, Ranger IPA, Belgo IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.

Contact:
Jenny Foust
Communications Strategy Group
3225 East 2nd Avenue
Denver, CO 80206
303.433.7020
jfoust@csg-pr.com
http://www.csg-pr.com

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