Research Finds That In 2015 Over Two Thirds Of All Leads Will Originate From The Internet

People consult the Internet as their first source for information to solve their problems and find solutions instead of being influenced by marketing messages. A game changer is required to handle this change as the conventional channels no longer will be adequate.

London - April 4th – According to research about purchase decisions by leading sales and marketing consultancy agencies, by 2015 over two thirds of all leads will come from the Internet which will impose changes on lead generation for companies.

This is mainly due to the changes in purchase cycle behavior and attitudes.
- Trade shows are in decline and will continue to do so
- Conferences most of the venue are sales people instead of potential customers
- Email marketing is becoming less effective
- Direct mailing campaigns typically end up in the waste bin
- Ads create hardly any interest
- Online ads are filtered out by the human brain

Instead of getting marketing messages pushed, instead people want to find solutions themselves and thus search the Internet and will eventually find the company website.

As hardly any visitor (less than 3%) will ever contact the company, action is required from the company instead. Thus once the potential customers have landed on the company website they should be recognized, their interest identified and their level of interest indicated by means of a website visitor identification web service like LEADSExplorer, which is a game changer for B2B marketers.
Using the included re-targeting by email, marketing or sales can conveniently send out emails using templates that are directly matching the interest of the company at that very moment.

The solution is not solely useful for lead generation but also for improving customer retention.
More information can be found on the LEADSExplorer website.

About Engago Technologies Ltd.
Engago Technologies is a leading provider of on demand lead generation, visitor conversion and customer retention by delivering actionable information for businessmen to drive new business, increase revenue for all industries.
Engago Technologies Ltd. is a privately held company headquartered nearby London, UK and was winner Red Herring 100 Europe in 2008.

Engago Technologies Ltd.
Address: 48 High Street - Haslemere - GU27 2LA Surrey UK
Tel: +44 (0)208 242 4943
Contact: Scott Donovan - info@engago.com
Press contact: Scott Donovan - info@engago.com

This release was published on openPR.