Hand Sanitizer: Market 2020 | Covid-19 Impact | Industry Business Outlook, Revenue, Trends and Forecasts 2025 | 3M India Limited, Colgate Palmolive India (Palmolive), Dabur India, Godrej Consumer Products(Protekt)

The COVID-19 pandemic has reshaped consumer behavior and has encouraged people to take more precautionary measures concerning personal hygiene, especially hand hygiene. The Indian Government has issued several guidelines to educate consumers about the application of hand sanitizers frequently, to mitigate the spread of the infection. The growing awareness about hand hygiene has spawned numerous growth opportunities and hand sanitizers have become an essential commodity in every Indian household.
The hand sanitizer market in India was valued at INR 1,098.12 Mn in 2019 and is expected to reach a value of INR 4,056.33 Mn by 2025, expanding at a compound annual growth rate (CAGR) of ~22.44% during the 2020-2025 period.

Impact of COVID-19 and the way forward:
The demand for hand sanitizers skyrocketed in early February 2020, due to the spread of the COVID-19 in the country. By the end of February, hand sanitizers went out of stock. The exponential increase in the demand created a massive gap in supply; and industry players utilized their manufacturing proficiency to expand production to avoid supply shortage. This also paved the way for companies from different sectors to foray into the Indian hand sanitizer space. Furthermore, to stabilize the price of sanitizers amid the huge demand and avoid any exploitation within the industry, the government had capped the market price of hand sanitizers sold in the country. However, hand sanitizers were removed from the Essential Commodities Act, 1955 as supply normalized post-July 2020.

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A brief introduction to the Hand Sanitizer Market research report.
Graphical introduction of the regional analysis.
Top players in the Hand Sanitizer Market with their revenue analysis.
Selected illustrations of Hand Sanitizer Market insights and trends.
Example pages from the Hand Sanitizer Market report.

The Major Players in the Hand Sanitizer Market.

3M India Limited
Colgate Palmolive India Ltd (Palmolive)
Dabur India Limited
Godrej Consumer Products Limited (Protekt)
Hindustan Unilever Limited
ITC Limited (Savlon)
Herbal Strategi
Reckitt Benckiser India Limited (Dettol)
The Himalaya Drug Company
Vi-Jon Group

Some of the key factors contributing to the Hand Sanitizer market growth include:

Growing per capita disposable income
Favorable for youth Demographics
Technology advancement

In terms of COVID 19 impact, the Hand Sanitizer market report also includes following data points:

Impact on Hand Sanitizer market Size
End User Trend, Preferences and Budget Impact of Hand Sanitizer market
Regulatory Framework/Government Policies
Key Players Strategy to Tackle Negative Impact of Hand Sanitizer market
New Opportunity Window of Hand Sanitizer market

Key Question Answered in Hand Sanitizer Market Report.

What are the strengths and weaknesses of the Hand Sanitizer Market?
What are the different marketing and distribution channels?
What is the current CAGR of the Hand Sanitizer Market?
What are the Hand Sanitizer market opportunities in front of the market?
What are the highest competitors in Hand Sanitizer market?
What are the key outcomes of SWOT and Porter’s five techniques?
What is the Hand Sanitizer market size and growth rate in the forecast period?

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Impact of COVID-19 and the way forward:
The demand for hand sanitizers skyrocketed in early February 2020, due to the spread of the COVID-19 in the country. By the end of February, hand sanitizers went out of stock. The exponential increase in the demand created a massive gap in supply; and industry players utilized their manufacturing proficiency to expand production to avoid supply shortage. This also paved the way for companies from different sectors to foray into the Indian hand sanitizer space. Furthermore, to stabilize the price of sanitizers amid the huge demand and avoid any exploitation within the industry, the government had capped the market price of hand sanitizers sold in the country. However, hand sanitizers were removed from the Essential Commodities Act, 1955 as supply normalized post-July 2020.

Competitive landscape:
The hand sanitizer market in India had a few established players such as Reckitt Benckiser, HUL, Himalaya Drug Company, and Godrej Consumer Products Limited (GCPL) at the beginning of 2020. However, post the spread of COVID-19, smaller players entered the market to take advantage of the demand surge and grabbed more than 60% of the market share as of September 2020. New entrants primarily included distilleries that had easy access to the extra neutral alcohol (ENA) required in manufacturing sanitizers, after the government granted them production license. Moving forward, high demand is expected to come from institutional buyers; and the larger, established players are likely to capture market share.

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