Anti-counterfeit Packaging (Food and Beverages) Market Expected to Grow at a CAGR of 16.1% Over the Forecast Period

Anti-counterfeit Packaging (Food and Beverages) Market Report, published by Allied Market Research, forecasts that the global market to grow at a CAGR of 16.1% during 2015 - 2020. Holograms segment would enjoy the leading position in overall authentication technology market, through to 2020. RFID technology exhibits fastest growth at 20.4% CAGR during the forecast period.

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Every year millions of people are deceived into buying counterfeited food and beverages, posing significant health and safety risks, leading the demand of anti-counterfeit packaging (ACP). Conventional authentication technologies still account for the highest revenue in the global ACP market owing to their economic pricing and ease of application. The growing adoption of track and trace technologies, such as RFID and Barcode, in premium product segments including wines and spirits, would gain significance over the forecast period. Furthermore, barcode enabled product tracking helps in maintaining the supply chain integrity. Emerging tracking technologies, such as DNATrax, exhibit the highest potential in tracking food products with minimal side effects on human health.

Lack of awareness for authentication solutions among local manufacturers and the lack of affordability of high end technologies (RFID technology) would limit the market growth. However, the awareness campaigns organized by anti-counterfeit trade associations, and regular interventions from government authorities would result in increased penetration of anti-counterfeit technologies.

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North America accounted for about 50% of the global anti-counterfeit food packaging market in 2014. Increasing counterfeiting practices from European and Asian regions, higher adoption rates of anti-counterfeit technologies, rise in healthcare concerns along with the growing awareness for tracing technologies are largely contributing to growth of the market.

Anti-Counterfeit Packaging Market Key Segments:
Global anti-counterfeit technology market is categorized into

Anti-Counterfeit Packaging Market by Technologies
Authentication technology

Ink and Dyes

Holograms

Watermarks

Taggants

Track and trace technology

Barcode technology

RFID technology

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The increasing focus from government authorities towards food crisis management, across middle income population and the rising awareness for authenticated food products are factors that drive the market growth across developing regions. Sicapa and Zebra Technologies are leading players in the global market. Other key manufacturing companies profiled in the report are, Alien Technology Corp., Alpvision, Inksure Technologies, Avery Dennison, Flint Group, and Authentix Inc.

Key finding of Anti-counterfeit Packaging (Food and Beverages) Market:
In 2014, overt holograms held about two-third revenue share in the overall hologram authentication technologies market
North America will continue to lead the global market due to higher adoption rate and affordability for novel traceable technologies, followed by Europe
Asia-pacific is projected to be the fastest growing region at an estimated CAGR of 18.1% from 2015 to 2020
Consumers continue to prefer paper barcode over polyester barcodes

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Allied Market Research (AMR) is a full-service market research and business-consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domains. AMR offers its services across 11 industry verticals including Life Sciences, Consumer Goods, Materials & Chemicals, Construction & Manufacturing, Food & Beverages, Energy & Power, Semiconductor & Electronics, Automotive & Transportation, ICT & Media, Aerospace & Defense, and BFSI.

We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.

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