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Wowza, LLC Launches TweetVolume.com

06-04-2007 04:47 PM CET | Advertising, Media Consulting, Marketing Research

Press release from: Wowza, LLC

TweetVolume.com

TweetVolume.com

(Minneapolis, Minn., May 31, 2007) – Wowza, LLC, has unveiled TweetVolume, a fun, free and interactive web analytics tool.

TweetVolume, www.tweetvolume.com, allows users to search up to five words or phrases in order to determine how often they appear on Twitter, www.twitter.com, a popular social networking website.

Developed by Wowza, a Minneapolis-based word of mouth marketing consulting firm, TweetVolume enables visitors, specifically frequent Twitter users and those interested in measuring social networking data, to observe authentic communication and learn how people are communicating. Utilizing resources from Google’s search engine and Twitter’s open API to capture and compare data points, TweetVolume makes it possible to identify popular brands, words and phrases used on Twitter.

Since going live on May 23, TweetVolume has rapidly spread throughout the Internet and is being reported on by bloggers from China, Germany, the United Kingdom and other countries around the globe. The Wowza-made website also was featured on the leading social bookmarking website, http://del.icio.us/. In addition, TweetVolume has attracted more than 6,780 unique visitors within the first week. Plus, a Google search that initially yielded zero results for TweetVolume, today returns 212,000 results.

TweetVolume showcases Wowza’s creative and strategic expertise at combining advertising, PR, web and graphic design to enhance word of mouth marketing strategies. The viral messaging tactics demonstrate Wowza’s ability to use online conversations to generate buzz and initiate conversations about clients to customers.

“The concept for TweetVolume originated when brainstorming interesting ways to use Twitter’s open API,” said Jeff Rabkin, Wowza co-founder and Director of Great Ideas. “It’s one way to measure social conversations and get a little snapshot of what’s on people’s minds and what they are saying.”

The response to TweetVolume has been so positive that Wowza is creating new features based on suggestions from users.

For more information about TweetVolume, visit Wowza at www.wowza.biz.

Wowza, LLC, is a Minneapolis-based word of mouth marketing consulting firm that combines creative and strategic expertise to help clients generate buzz, tell their story, inspire customers and initiate conversations about their products and services.
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Wowza, LLC
4501 Minnetonka Blvd.
Minneapolis, MN 55416
Jeff Rabkin
jeffrabkin@wowza.biz

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