Press release
Mobile application market projected to reach $407.31 billion by 2026 | Apple Inc., CA Technologies, Cognizant, China Mobile Ltd, Hewlett Packard Enterprise, Intellectsoft
Increasing data usage and internet penetration, rise in the number of smartphone users and growing standards of living in developing countries have driven the growth for global mobile application market.Other app store segment is expected to attain significant growth in the upcoming years, as windows OS is gaining its popularity in various Nokia devices due to its unique features provided by this operating system.
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The global mobile application market accounted for $108.4 billion in 2016 and is expected to garner $311.2 billion by 2023, registering a CAGR of 19.2% during the forecast period.
The market is divided into the marketplace, app, and region. Based on the marketplace, the market is segmented into the Google play store, Apple play store, and others. Based on app, the market is categorized into Gaming, Entertainment & Music, Health & Fitness, Travel & Hospitality, Retail & E-Commerce, Education & Learning and Others. The market is then analyzed across various regions including North America, Asia-Pacific, Europe, and Latin America, the Middle East and Africa (LAMEA).
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The gaming category for the mobile app market contributed to the highest market share in 2016, registering a CAGR of 17.1% during the forecast period. In terms of growth, Apple App Store dominated the marketplace segment in 2016 and is expected to be dominant during the forecast period. At the same time, the music and entertainment app category is anticipated to grow at the highest CAGR during 2016-2023.
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The report analyzes the profiles of key players operating in the market Apple Inc., CA Technologies, Cognizant, China Mobile Ltd, Hewlett Packard Enterprise, Intellectsoft, Google LLC, International Business Machines Corporation, Microsoft Corporation, and Verbat Technologies.
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