Press release
Online Microtransaction Market 2020 Astonishing Growth in Worldwide With Eminent Key Players SmileGate (CrossFire), Riot Games, Inc., Nexon Co., Ltd., Wargaming.net, NCSoft, Activision Blizzard Inc., Electronic Arts Inc., Valve Corporation, Tencent Holdin
The global online microtransaction market is expected to grow from $33.05 billion in 2019 to $37.61 billion. The global Covid-19 pandemic turning more people towards gaming to spend their leisure time at home-quarantine and several free-to-play games involve purchasing of virtual goods through microtransactions, thereby increasing the marekt size. The market is expected to stabilize at a compound annual growth rate of 6.1% and reach $41.92 billion by 2023.The online microtransaction market consists of sales of in-game virtual goods and its related services. Microtransactions are in-game purchases of virtual items for small amounts of money. These often appear in free-to-play games that do not have any cost for downloading the game and only includes the online cost for virtual goods. Microtransactions are done to unlock specific features or enhance the special abilities, content or character in a game.
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Key Players:
SmileGate (CrossFire), Riot Games, Inc., Nexon Co., Ltd., Wargaming.net, NCSoft, Activision Blizzard Inc., Electronic Arts Inc., Valve Corporation, Tencent Holdings Ltd., NetEase Inc., Microsoft Corp., GungHo Online Entertainment Inc., CyberAgent Inc., The Walt Disney Co., Ubisoft Entertainment., Niantic Inc., Take-Two Interactive
The online microtransaction market covered in this report is segmented by type into in-game currencies, random chance purchases, in-game items, expiration and by device into mobile, console, PC.
The global online microtransaction market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the online microtransaction market in 2019.
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The research provides answers to the following key questions:
1. What is the estimated growth rate of the market for the forecast period 2020β2030? What will be the market size during the estimated period?
2. What are the key driving forces responsible for shaping the fate of the Online Microtransaction market during the forecast period?
3. Who are the major market vendors and what are the winning strategies that have helped them occupy a strong foothold in the Online Microtransaction market?
4. What are the prominent market trends influencing the development of the Online Microtransaction market across different regions?
5. What are the major threats and challenges likely to act as a barrier in the growth of the Online Microtransaction market?
6. What are the major opportunities the market leaders can rely on to gain success and profitability?
Sameer Joshi
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